DisclosureLens
HackingInformationCustomer Data InvolvedPIIGovernment IDMedium

Profitero+

bd_69a809e78a8a3ac7 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 2, 2022

Filed

May 10, 2022

To disclose

8 days

Affected · nationwide

2471 in this filing

Linked

4 filings

Confidence

75%
Full breach record for Profitero+ →

Profitero LLC experienced an external system breach on April 22, 2022, discovered on May 2, 2022. The breach affected 247 individuals, including one Maine resident, and compromised their Social Security Numbers. The company provided written notification to affected consumers on May 12, 2022, and offered 24 months of Experian IdentityWorks subscription.

Maine clockDiscovered May 2, 2022 → Filed with AG May 10, 20228d ✓ ME AG ≤30d8 days discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 10 days
discovery → filing · 8 days

Apr 22, 2022

Begins

May 2, 2022

Discovered

May 10, 2022

Filed

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Filing propagation · 4 filings · 3 states

View merged incident ↗
Maine State AGMay 10 · first · this page
Maine State AG+2d
Massachusetts State AG+2d
New Hampshire State AG+6d

Pattern: first filing May 10 (ME), last May 16 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.