HackingRetail & ConsumerRetailVulnerability ExploitCapture Stored DataData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountLowContained

Shoe Sensation

bd_8bec2d3825d64ae2 · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 5, 2024

Filed

Feb 20, 2025

To disclose

11 weeks

Affected

69state residents only

Linked

7 filings

Confidence

66%

Full breach record for Shoe Sensation →2 incidents on file

Shoe Sensation, Inc. notified the Maryland AG of unauthorized access to its systems in August 2024, discovered in December 2024. The incident exposed customer names, addresses, and credit card numbers for approximately 69 Maryland residents. The company took its website offline, removed compromised code, applied security patches, and engaged Kroll for credit monitoring services.

J jump to incidentP pin to compareR raw source

Maryland clock⏱ MD AG >30d11 weeks discovery → filing

Incident timeline

undetected · 126 days

discovery → filing · 11 weeks / 77 days

Aug 1, 2024

Begins

Dec 5, 2024

Discovered

Feb 20, 2025

Filed

vs. sector median

+4 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Nebraska State AGbd_2d3517160cd7b51e2025-02-21 · +1dVerified
New Hampshire State AGbd_80668201a3a71c292025-02-21 · +1dVerified
Montana State AGbd_c196a41f43f20a2b2025-02-21 · +1dVerified
Maine State AGbd_2c262b7659012c112025-02-24 · +4dVerified

Show 2 more filings ↓up to 12d gap

Vermont State AGbd_4295b53a572ceb362025-02-27 · +7dVerified
Massachusetts State AGbd_b84c36a063a5acb12025-03-04 · +12dVerified

Name: Shoe Sensation
norm: shoe sensation

Name: Shoe Sensation
norm: shoe sensation
Industry: Retail & Consumerllm

Discovered: Dec 5, 2024
Breach occurred: Aug 1, 2024
Undetected for: 126 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 21, 2025
Affected individuals: 69state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Provided notice to appropriate governmental regulators
Initial access: exploit_public_facing

During the incident: Took its website offline to prevent further unauthorized access
Conducted a comprehensive end-to-end review of the code ensuring that all the compromised code was removed
Applied all relevant security patches to fortify the website
Reached out to its provider for additional support and guidance
Secured the services of Kroll to provide identity monitoring
Notified potentially impacted Maryland residents via First Class Mail
Provided notice to appropriate governmental regulators
Provided notice to the three nationwide consumer reporting agencies
Changes made: Applied all relevant security patches to fortify the website
Reached out to its provider for additional support and guidance to ensure that it is following the best practices for preventing future incidents
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 11 weeks(77 days from discovery to filing)
Compliance flags: MD AG >30d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Maryland State AGFeb 20 · first · this page

Nebraska State AG+1d

New Hampshire State AG+1d

Montana State AG+1d

Maine State AG+4d

Vermont State AG+7d

Massachusetts State AG+12d

Pattern: first filing Feb 20 (MD), last Mar 4 (MA) — a 12-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.maryland.gov/resources-info/SBN%20Documents/2025/ITU-376386.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 20, 2025
Raw hash: adbf2f2f6db023995140d6cfc905421b70d493b88a0a11e239df1207d8fc70ad

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityShoe Sensation

Victim entityShoe Sensation

Incidentdiscovered Dec 5, 2024

Stated responseTook its website offline to prevent further unauthorized access

ComplianceMD AG >30d

Extraction provenanceno artifact recorded

Source provenanceoag.maryland.gov