HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedPIIIdentity (basic)Financial accountMediumContained

Shoe Sensation

bd_2c262b7659012c11 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 5, 2024

Filed

Feb 24, 2025

To disclose

12 weeks

Affected · nationwide

9,01915 in this filing

Linked

7 filings

Confidence

66%

Full breach record for Shoe Sensation →2 incidents on file

Shoe Sensation, Inc. reported an external system breach (hacking) occurring on August 12, 2024, discovered on December 5, 2024. The incident exposed customer names, addresses, and credit card numbers for approximately 9,019 individuals, including 15 Maine residents. The company took the website offline, removed compromised code, applied security patches, and engaged Kroll to provide 12 months of credit monitoring and identity theft protection services to affected customers.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Dec 5, 2024 → Filed with AG Feb 24, 202581d ⏱ ME AG >30d12 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 115 days

discovery → filing · 12 weeks / 81 days

Aug 12, 2024

Begins

Dec 5, 2024

Discovered

Feb 24, 2025

Filed

vs. sector median

+4 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Vermont State AGbd_4295b53a572ceb362025-02-27 · +3dVerified
Nebraska State AGbd_2d3517160cd7b51e2025-02-21 · +3dVerified
New Hampshire State AGbd_80668201a3a71c292025-02-21 · +3dVerified
Montana State AGbd_c196a41f43f20a2b2025-02-21 · +3dVerified

Show 2 more filings ↓up to 8d gap

Maryland State AGbd_8bec2d3825d64ae22025-02-20 · +4dCandidate
Massachusetts State AGbd_b84c36a063a5acb12025-03-04 · +8dVerified

Name: Shoe Sensation
norm: shoe sensation

Name: Shoe Sensation
norm: shoe sensation
Industry: Retail & Consumerllm

Discovered: Dec 5, 2024
Breach occurred: Aug 12, 2024
Undetected for: 115 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 21, 2025
Affected individuals: 9,019state + nationwide
Data types: PIIIdentity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Filed Data Breach Notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Took website offline to prevent further unauthorized access
Conducted comprehensive end-to-end review of the code ensuring that all the compromised code was removed
Applied all relevant security patches to fortify the website
Reached out to provider for additional support and guidance
Secured services of Kroll to provide identity monitoring
Changes made: Applied all relevant security patches to fortify the website
Reached out to provider for additional support and guidance to ensure that we are following the best practices for preventing future incidents
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(81 days from discovery to filing)
Compliance flags: ME AG >30d · 81dME resident >60d · 78d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Dec 5, 2024
→ Filed with AG: Feb 24, 2025
81d 30 days (soft) ME AG >30d
Maine
Discovered: Dec 5, 2024
→ Notified: Feb 21, 2025
78d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Dec 5, 2024 → Filed with AG: Feb 24, 2025	81d	30 days (soft)	ME AG >30d
Maine	Discovered: Dec 5, 2024 → Notified: Feb 21, 2025	78d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Maryland State AGFeb 20 · first

Nebraska State AG+1d

New Hampshire State AG+1d

Montana State AG+1d

Maine State AG+4d · this page

Vermont State AG+7d

Massachusetts State AG+12d

Pattern: first filing Feb 20 (MD), last Mar 4 (MA) — a 12-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/ea01f9f7-7415-4a36-b5ef-bfa76ec148fd.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 24, 2025
Raw hash: bc2bc606a3473d8ec136d484b542b0a93585b2261d9bd5cbfe7ce8839523dde7

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityShoe Sensation

Victim entityShoe Sensation

Incidentdiscovered Dec 5, 2024

Stated responseTook website offline to prevent further unauthorized access

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov