DisclosureLens
HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)CredentialsFinancial accountLowContained

Bulk Reef Supply

bd_83c1f7e39a6d6af8 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jan 21, 2015

Filed

Feb 27, 2015

To disclose

5 weeks

Affected

Not disclosed

Linked

5 filings

Confidence

64%
Full breach record for Bulk Reef Supply

Bulk Reef Supply experienced an unauthorized access incident affecting customer data from July 30, 2014, to January 30, 2015. The intrusion was discovered on January 21, 2015. Affected data included names, addresses, phone numbers, email addresses, usernames, passwords, and credit card information. The company engaged forensic experts, contained the breach, and offered one year of Experian ProtectMyID Alert to affected customers.

California clockDiscovered Jan 21, 2015Notified Feb 17, 201527d CA 60-day OK5 weeks discovery → filing

Incident timeline

undetected · 175 days
discovery → filing · 5 weeks / 37 days

Jul 30, 2014

Begins

Jan 21, 2015

Discovered

Feb 27, 2015

Filed

vs. sector median

3 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Filing propagation · 5 filings · 4 states

View merged incident ↗
New Hampshire State AGFeb 27 · first
California State AGFeb 27 · first · this page

Pattern: first filing Feb 27 (NH), last May 4 (MA) — a 66-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.