DisclosureLens
HackingRetail & ConsumerRetailStolen CredentialsPhishingCustomer Data InvolvedData ExfiltratedIdentity (basic)Financial accountCredentialsLowContained

Bulk Reef Supply

bd_0378b0e77d1f93bc · schema v1 · pii pii-v1

Severity

Low

Discovered

Jan 21, 2015

Filed

Feb 27, 2015

To disclose

5 weeks

Affected

94state residents only

Linked

5 filings

Confidence

65%
Full breach record for Bulk Reef Supply

Bulk Reef Supply, Inc. notified the NH Attorney General of a security breach affecting 94 NH residents. Unauthorized access occurred from July 30, 2014, to Jan 22, 2015. Compromised data included names, addresses, usernames, passwords, and credit card info. BRS retained forensic experts, secured the site, notified the FBI, and offered 1 year of Experian credit monitoring.

Incident timeline

undetected · 175 days
discovery → filing · 5 weeks / 37 days

Jul 30, 2014

Begins

Jan 21, 2015

Discovered

Feb 27, 2015

Filed

vs. sector median

3 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Filing propagation · 5 filings · 4 states

View merged incident ↗
California State AGFeb 27 · first
New Hampshire State AGFeb 27 · first · this page

Pattern: first filing Feb 27 (CA), last May 4 (MA) — a 66-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.