HackingRetail & ConsumerRetailVulnerability ExploitCapture Stored DataData ExfiltratedCustomer Data InvolvedPIIFinancial accountIdentity (basic)LowContained

Guidecraft, Inc

bd_78b2bed0ea9d45eb · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 29, 2022

Filed

Mar 27, 2023

To disclose

13 weeks

Affected

67state residents only

Linked

7 filings

Confidence

65%

Full breach record for Guidecraft, Inc →

Guidecraft, Inc. notified the NH AG of a data event affecting 67 NH residents. Unauthorized code was injected into guidecraft.com between Sept 2021 and Dec 2022, exposing customer checkout data (PII, credit/debit card info). A vendor backup error further exposed transactions from Feb 2023. Guidecraft engaged forensic specialists, secured the site, and notified affected individuals and credit bureaus.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 464 days

discovery → filing · 13 weeks / 88 days

Sep 21, 2021

Begins

Dec 29, 2022

Discovered

Feb 23, 2023

Scope determined

Mar 27, 2023

Filed

vs. sector median

+5 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Maine State AGbd_4e513b290187f7022023-03-23 · +4dVerified
California State AGbd_6bf63214db4c2b3a2023-03-23 · +4dCandidate
Montana State AGbd_782746619e5e1e0b2023-03-23 · +4dVerified
Massachusetts State AGbd_94283fc6750b626f2023-03-23 · +4dVerified

Show 2 more filings ↓up to 32d gap

Indiana State AGbd_bb2e6359e91e56ea2023-03-23 · +4dVerified
Vermont State AGbd_f58c952c55705a1d2023-02-23 · +32dVerified

Name: Guidecraft, Inc
norm: guidecraft
Domain: guidecraft.com

Name: Guidecraft, Inc
norm: guidecraft
Domain: guidecraft.com
Industry: Retail & Consumerllm

Discovered: Dec 29, 2022
Breach occurred: Sep 21, 2021 – Feb 8, 2023
Undetected for: 464 daysoccurrence → discovery
Materiality determined: Feb 23, 2023
Notification sent: Mar 23, 2023
Affected individuals: 67state-resident count only
Data types: PIIFinancial accountIdentity (basic)
Attack vector: Misconfiguration
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1074 Data Staged
Threat actor: ExternalFinancial
Regulator citations: Notified Office of the New Hampshire Attorney General
Initial access: exploit_public_facing

During the incident: Launched an investigation, with the assistance of third-party computer forensic specialists
Worked to secure the website
Worked to confirm the address information for impacted individuals and businesses
Providing written notice of this incident to sixty seven (67) New Hampshire residents
Providing written notice of this incident to relevant state regulators
Providing written notice to the three major credit reporting agencies, Equifax, Experian, and Trans Union
Changes made: Implement additional safeguards and training to its employees
Reviewed our security policies and enhanced procedures to reduce the risk of similar future events
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(88 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Vermont State AGFeb 23 · first

Maine State AG+28d

California State AG+28d

Montana State AG+28d

Massachusetts State AG+28d

Indiana State AG+28d

New Hampshire State AG+32d · this page

Pattern: first filing Feb 23 (VT), last Mar 27 (NH) — a 32-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/guidecraft-20230327.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 27, 2023
Raw hash: 149504bad6e54843482b92a27e014773eb0213965db9af6922e21cd4a8361bee

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityGuidecraft, Inc

Victim entityGuidecraft, Inc

Incidentdiscovered Dec 29, 2022

Stated responseLaunched an investigation, with the assistance of third-party computer forensic specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov