HackingRetail & ConsumerRetailVulnerability ExploitCapture Stored DataTargetedData ExfiltratedIdentity (basic)Financial accountLowContained

Guidecraft, Inc

bd_782746619e5e1e0b · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 29, 2022

Filed

Mar 23, 2023

To disclose

12 weeks

Affected

17state residents only

Linked

7 filings

Confidence

64%

Full breach record for Guidecraft, Inc →

Guidecraft, Inc. notified customers of a data breach involving unauthorized access to its e-commerce website. Suspicious activity was detected on December 29, 2022, stemming from unauthorized code entry between September 2021 and December 2022, plus a vendor error exposing credit card data in February 2023. Impacted data included names, addresses, and credit/debit card numbers. Third-party forensic specialists were engaged.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 464 days

discovery → filing · 12 weeks / 84 days

Sep 21, 2021

Begins

Dec 29, 2022

Discovered

Mar 23, 2023

Filed

vs. sector median

+4 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Maine State AGbd_4e513b290187f7022023-03-23Verified
California State AGbd_6bf63214db4c2b3a2023-03-23Candidate
Massachusetts State AGbd_94283fc6750b626f2023-03-23Verified
Indiana State AGbd_bb2e6359e91e56ea2023-03-23Verified

Show 2 more filings ↓up to 28d gap

New Hampshire State AGbd_78b2bed0ea9d45eb2023-03-27 · +4dVerified
Vermont State AGbd_f58c952c55705a1d2023-02-23 · +28dVerified

Name: Guidecraft, Inc
norm: guidecraft
Domain: guidecraft.com

Name: Guidecraft, Inc
norm: guidecraft
Domain: guidecraft.com
Industry: Retail & Consumerllm

Discovered: Dec 29, 2022
Breach occurred: Sep 21, 2021 – Feb 8, 2023
Undetected for: 464 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 23, 2023
Affected individuals: 17state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Launched an investigation, with the assistance of third-party computer forensic specialists
Worked to secure our website
Reviewed our security policies and enhanced procedures
Changes made: Enhanced procedures to reduce the risk of similar future events
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(84 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 7 filings · 7 states

View merged incident ↗

Vermont State AGFeb 23 · first

Maine State AG+28d

California State AG+28d

Massachusetts State AG+28d

Indiana State AG+28d

Montana State AG+28d · this page

New Hampshire State AG+32d

Pattern: first filing Feb 23 (VT), last Mar 27 (NH) — a 32-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/OCP/Consumer-notification-letter-131.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 23, 2023
Raw hash: 56916b4880872adc94426fa35a045b4d032a748a533b36c3a0dfe912c07ea29d

Linked disclosures

Regulatory filings (6) · sorted by filing gap

Reporting entityGuidecraft, Inc

Victim entityGuidecraft, Inc

Incidentdiscovered Dec 29, 2022

Stated responseLaunched an investigation, with the assistance of third-party computer forensic specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov