DisclosureLens
HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Financial accountMediumResolved

Guidecraft, Inc

bd_4e513b290187f702 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 29, 2022

Filed

Mar 23, 2023

To disclose

12 weeks

Affected · nationwide

10,00656 in this filing

Linked

7 filings

Confidence

66%
Full breach record for Guidecraft, Inc

Guidecraft, Inc. reported an external system breach (hacking) occurring on 09/21/2021, discovered on 12/29/2022. The incident affected 10,006 individuals, including 56 Maine residents. Compromised data included names and financial account or credit/debit card numbers. Written notification was sent on 03/23/2023.

Maine clockDiscovered Dec 29, 2022Filed with AG Mar 23, 202384d ME AG >30d12 weeks discovery → filing
AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 464 days
discovery → filing · 12 weeks / 84 days

Sep 21, 2021

Begins

Dec 29, 2022

Discovered

Mar 23, 2023

Filed

vs. sector median

+4 wks slower

This filing is one of 7 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (6) · sorted by filing gap

Show 2 more filingsup to 28d gap

Filing propagation · 7 filings · 7 states

View merged incident ↗

Pattern: first filing Feb 23 (VT), last Mar 27 (NH) — a 32-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.