HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedFinancial accountFinancial credentialsIdentity (basic)LowContained

BEACHBODY, LLC

bd_754acf6e34a4502a · schema v1 · pii pii-v1

Severity

Low

Discovered

Apr 17, 2013

Filed

May 28, 2013

To disclose

6 weeks

Affected

Not disclosed

Linked

3 filings

Confidence

64%

Full breach record for BEACHBODY, LLC →2 incidents on file

Beachbody disclosed that an unauthorized individual hacked into the Powder Blue website between March 1 and April 1, 2013. The company became aware of the incident on April 17, 2013. Potentially accessed data included credit card numbers, CVV numbers, email addresses, mailing addresses, telephone numbers, and names. No social security numbers were involved. Beachbody engaged forensic experts (Kroll) and legal counsel, and is cooperating with the US Secret Service. One year of credit monitoring was offered to affected individuals.

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California clockDiscovered Apr 17, 2013 → Notified May 1, 201314d ✓ CA 60-day OK6 weeks discovery → filing

Incident timeline

undetected · 47 days

discovery → filing · 6 weeks / 41 days

Mar 1, 2013

Begins

Apr 17, 2013

Discovered

May 28, 2013

Filed

vs. sector median

2 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_99cad98d6ef61a172013-05-28Verified
New Hampshire State AGbd_663cf79e3c6d1fbc2013-05-23 · +5dVerified

Name: BEACHBODY, LLC
norm: beachbody

Name: BEACHBODY, LLC
norm: beachbody
Industry: Retail & Consumerllm

Discovered: Apr 17, 2013
Breach occurred: Mar 1, 2013 – Apr 1, 2013
Undetected for: 47 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 1, 2013
Affected individuals: Not disclosed
Data types: Financial accountFinancial credentialsIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Working with the United States Secret Service with its investigation into this incident
Initial access: exploit_public_facing

During the incident: Commenced an internal investigation
Retained privacy and data legal counsel to assist in its investigations and response to this incident
Retained third-party forensic experts, Kroll Advisory Solutions, to identify vulnerabilities on the Powder Blue website
Retained a second computer forensic company to ensure that all Powder Blue systems are in compliance with payment card industry standards
Working with the United States Secret Service with its investigation into this incident
Changes made: Providing one year of credit monitoring and identity restoration services under Kroll’s ID TheftSmart program
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(41 days from discovery to filing)
Compliance flags: CA 60-day OK · 14d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Apr 17, 2013
→ Notified: May 1, 2013
14d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Apr 17, 2013 → Notified: May 1, 2013	14d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

New Hampshire State AGMay 23 · first

Massachusetts State AG+5d

California State AG+5d · this page

Pattern: first filing May 23 (NH), last May 28 (CA) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-41882
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 28, 2013
Raw hash: 8b6339b27c419a14aec4aa907f2f2e8ec8ce0c88ac0967f42decd5a5c6d492ae

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityBEACHBODY, LLC

Victim entityBEACHBODY, LLC

Incidentdiscovered Apr 17, 2013

Stated responseCommenced an internal investigation

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov