HackingRetail & ConsumerRetailVulnerability ExploitCapture Stored DataTargetedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsLowActive

BEACHBODY, LLC

bd_663cf79e3c6d1fbc · schema v1 · pii pii-v1

Severity

Low

Discovered

Apr 17, 2013

Filed

May 23, 2013

To disclose

5 weeks

Affected

161state residents only

Linked

3 filings

Confidence

66%

Full breach record for BEACHBODY, LLC →2 incidents on file

Beachbody, LLC notified the NH Attorney General of a data security event affecting 161 NH residents. Unauthorized individuals hacked the Powder Blue website, accessing customer PII and credit card data (including CVV). Beachbody retained forensic experts Kroll and Trustwave, notified the Secret Service, and offered credit monitoring. The investigation was ongoing at the time of filing.

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Incident timeline

undetected · 47 days

discovery → filing · 5 weeks / 36 days

Mar 1, 2013

Begins

Apr 17, 2013

Discovered

May 23, 2013

Filed

vs. sector median

3 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

California State AGbd_754acf6e34a4502a2013-05-28 · +5dCandidate
Massachusetts State AGbd_99cad98d6ef61a172013-05-28 · +5dVerified

Name: Nelson Levine de Luca & Hamilton
norm: nelson levine de luca hamilton

Name: BEACHBODY, LLC
norm: beachbody
Industry: Retail & Consumerllm

Discovered: Apr 17, 2013
Breach occurred: Mar 1, 2013 – Apr 30, 2013
Undetected for: 47 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 16, 2013
Affected individuals: 161state-resident count only
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid AccountsT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Notified United States Secret ServiceProviding written notice to other state and international regulatorsProviding written notice to national consumer reporting agencies
Initial access: exploit_public_facing

During the incident: Retained forensic experts, Kroll, Inc. to investigate systems
Reported incident to the United States Secret Service
Retained second independent forensics expert, Trustwave
Notified payment processor
Terminated access to the vulnerable website
Created a new secure website
Posted notice and FAQs on its website
Sent email and written notice to affected individuals
Changes made: Addressed and fixed the vulnerabilities which caused the problem
Offering one year of credit monitoring services and identity restoration services
Providing information on how to protect against identity theft and fraud
Implementing enhanced network security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(36 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

New Hampshire State AGMay 23 · first · this page

California State AG+5d

Massachusetts State AG+5d

Pattern: first filing May 23 (NH), last May 28 (MA) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/beachbody-20130523.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 23, 2013
Raw hash: 7c8d28e69476f57bb362e6f0d8fa94ef9dd2e291c3e49d7505aec135de0d62c0

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityNelson Levine de Luca & Hamilton

Victim entityBEACHBODY, LLC

Incidentdiscovered Apr 17, 2013

Stated responseRetained forensic experts, Kroll, Inc. to investigate systems

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov