MalwareTechnologyProfessional ServicesInformationRansomwareData ExfiltratedData EncryptedRansom DemandedIdentity (basic)Government IDFinancial accountMediumContained

DialAmerica Marketing, Inc.

bd_6a5981f739386157 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jul 4, 2021

Filed

Apr 11, 2022

To disclose

40 weeks

Affected

122state residents only

Linked

10 filings

Confidence

65%

Full breach record for DialAmerica Marketing, Inc. →2 incidents on file

DialAmerica Marketing, Inc. notified the NH AG of a ransomware incident. Unauthorized access occurred Feb 2–Jul 9, 2021. Discovered Jul 4, 2021. Data included names, addresses, SSNs, and financial account info. 122 NH residents affected. Notices sent Apr 6, 2022. Credit monitoring offered.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 152 days

discovery → filing · 40 weeks / 281 days

Feb 2, 2021

Begins

Jul 4, 2021

Discovered

Apr 11, 2022

Filed

vs. sector median

+21 wks slower

This filing is one of 10 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (9) · sorted by filing gap

Massachusetts State AGbd_02e5bec2f9abf07e2022-04-06 · +5dVerified
Oregon State AGbd_157c726c57e201522022-04-06 · +5dVerified
Montana State AGbd_203514add1a4d61f2022-04-06 · +5dVerified
Maine State AGbd_60572d6ae00698c32022-04-06 · +5dVerified

Show 5 more filings ↓up to 100d gap

South Carolina State AGbd_6883a40a5e6d299c2022-04-06 · +5dVerified
Washington State AGbd_da568bb005ca8b5c2022-04-06 · +5dVerified
Indiana State AGbd_f9246be5d2c6a0fe2022-04-06 · +5dVerified
California State AGbd_c72403cf3e8aab592022-04-21 · +10dVerified
Illinois State AGbd_f2ef15e1bd6542c02022-01-01 · +100dCandidate

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: DialAmerica Marketing, Inc.
norm: dialamerica marketing
Industry: TechnologyllmProfessional Servicesllm

Discovered: Jul 4, 2021
Breach occurred: Feb 2, 2021 – Jul 9, 2021
Undetected for: 152 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 6, 2022
Affected individuals: 122state-resident count only
Data types: Identity (basic)Government IDFinancial account
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial

During the incident: Launched a privileged forensic investigation, with the assistance of third-party cybersecurity specialists
Conducted a thorough and in-depth review of the information accessible within the systems
Undertook additional steps to locate addresses for impacted individuals
Providing access to credit monitoring services for twelve (12) months through Equifax
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 40 weeks(281 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 10 states

View merged incident ↗

Illinois State AGJan 1 · first

Massachusetts State AG+95d

Oregon State AG+95d

Montana State AG+95d

Maine State AG+95d

South Carolina State AG+95d

Washington State AG+95d

Indiana State AG+95d

New Hampshire State AG+100d · this page

California State AG+110d

Pattern: first filing Jan 1 (IL), last Apr 21 (CA) — a 110-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/dialamerica-marketing-20220411.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 11, 2022
Raw hash: 57320bd6bf5217fef85b4a420c09fe6ee86e3bab9bbbf93f1f58d9a41d966d4e

Linked disclosures

Regulatory filings (9) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityDialAmerica Marketing, Inc.

Incidentdiscovered Jul 4, 2021

Stated responseLaunched a privileged forensic investigation, with the assistance of third-party cybersecurity specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov