HackingTechnologyInformationData ExfiltratedTargetedIdentity (basic)Government IDFinancial accountHighContained

DialAmerica Marketing, Inc.

bd_6883a40a5e6d299c · schema v1 · pii pii-v1

Severity

High

Discovered

Jul 4, 2021

Filed

Apr 6, 2022

To disclose

39 weeks

Affected

13,178state residents only

Linked

10 filings

Confidence

64%

Full breach record for DialAmerica Marketing, Inc. →2 incidents on file

Dial America Marketing, Inc. notified individuals of unauthorized access to its network between Feb 2 and July 9, 2021. Discovered July 4, 2021. Data included names, addresses, SSNs, and financial account numbers. Affected individuals offered 12 months of credit monitoring.

J jump to incidentP pin to compareR raw source

South Carolina clock✓ SC CRA notice due39 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 152 days

discovery → filing · 39 weeks / 276 days

Feb 2, 2021

Begins

Jul 4, 2021

Discovered

Apr 6, 2022

Filed

vs. sector median

+29 wks slower

This filing is one of 10 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (9) · sorted by filing gap

Massachusetts State AGbd_02e5bec2f9abf07e2022-04-06Verified
Oregon State AGbd_157c726c57e201522022-04-06Verified
Montana State AGbd_203514add1a4d61f2022-04-06Verified
Maine State AGbd_60572d6ae00698c32022-04-06Verified

Show 5 more filings ↓up to 95d gap

Washington State AGbd_da568bb005ca8b5c2022-04-06Verified
Indiana State AGbd_f9246be5d2c6a0fe2022-04-06Verified
New Hampshire State AGbd_6a5981f7393861572022-04-11 · +5dVerified
California State AGbd_c72403cf3e8aab592022-04-21 · +15dVerified
Illinois State AGbd_f2ef15e1bd6542c02022-01-01 · +95dCandidate

Name: DialAmerica Marketing, Inc.
norm: dialamerica marketing

Name: DialAmerica Marketing, Inc.
norm: dialamerica marketing
Industry: Technologyllm

Discovered: Jul 4, 2021
Breach occurred: Feb 2, 2021 – Jul 9, 2021
Undetected for: 152 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: 13,178state-resident count only
Data types: Identity (basic)Government IDFinancial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: External

During the incident: Launched an investigation, with the assistance of third-party cybersecurity specialists
Offering credit monitoring and identity thefl protection services through Equifax for 12 months, at no cost to you
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 39 weeks(276 days from discovery to filing)
Compliance flags: SC CRA notice due
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 10 states

View merged incident ↗

Illinois State AGJan 1 · first

Massachusetts State AG+95d

Oregon State AG+95d

Montana State AG+95d

Maine State AG+95d

Washington State AG+95d

Indiana State AG+95d

South Carolina State AG+95d · this page

New Hampshire State AG+100d

California State AG+110d

Pattern: first filing Jan 1 (IL), last Apr 21 (CA) — a 110-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Business%20Resources%20Laws/Related%20Laws/Breaches/2022/DialAmericaMarketing%2CInc..pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 6, 2022
Raw hash: cdccc696775f5381d93e1042793ae6cf51e60879db7c3e8272bca05b465e6903

Linked disclosures

Regulatory filings (9) · sorted by filing gap

Reporting entityDialAmerica Marketing, Inc.

Victim entityDialAmerica Marketing, Inc.

Incidentdiscovered Jul 4, 2021

Stated responseLaunched an investigation, with the assistance of third-party cybersecurity specialists

ComplianceSC CRA notice due

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov