MalwareRetail & ConsumerRetailRansomwareSupply Chain (3P Vendor)Data ExfiltratedData EncryptedCustomer Data InvolvedIdentity (basic)Government IDEmploymentMediumActive

PUMA North America, Inc.

bd_52794aa715649334 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 10, 2022

Filed

Feb 8, 2022

To disclose

29 days

Affected

270state residents only

Linked

5 filings

Confidence

66%

Full breach record for PUMA North America, Inc. →

PUMA North America, Inc. notified the NH AG of a ransomware attack on its HR vendor, UKG Inc. The attack, discovered by UKG on Dec 11, 2021, resulted in the unauthorized access and encryption of UKG's cloud environment and exfiltration of PUMA personnel data. PUMA was notified on Jan 10, 2022. 270 NH residents were affected, with data including names, SSNs, and employment info. PUMA offered 24 months of credit monitoring.

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Incident timeline

undetected · 30 days

discovery → filing · 29 days

Dec 11, 2021

Begins

Jan 10, 2022

Discovered

Feb 8, 2022

Filed

vs. sector median

3 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

California State AGbd_19ebc5a096f4e0122022-02-03 · +5dVerified
Maine State AGbd_2f6215e58a3bea962022-02-03 · +5dCandidate
Indiana State AGbd_52546b114e3f188c2022-02-03 · +5dVerified
Massachusetts State AGbd_fd12498c0e523b892022-02-03 · +5dVerified

Name: Morgan Lewis
norm: morgan lewis

Name: PUMA North America, Inc.
norm: puma north america
Industry: Retail & Consumerllm

Discovered: Jan 10, 2022
Breach occurred: Dec 11, 2021
Undetected for: 30 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 3, 2022
Affected individuals: 270state-resident count only
Data types: Identity (basic)Government IDEmployment
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 ChannelT1195 Supply Chain Compromise
Threat actor: ExternalFinancial
Regulator citations: Notified State of New Hampshire Office of the Attorney General
Third party: via UKG Inc.
Initial access: supply_chain

During the incident: Engaged leading cybersecurity experts
Notified law enforcement
Offered all affected individuals complementary credit monitoring services, identity restoration service, identity theft insurance through Experian’s IdentityWorks for a period of 24 months
Changes made: Implemented and continuing to implement additional procedures to further strengthen the security of its IT system environments
Expanding the scanning and monitoring program of these environments
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 29 days(29 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

California State AGFeb 3 · first

Maine State AGFeb 3 · first

Indiana State AGFeb 3 · first

Massachusetts State AGFeb 3 · first

New Hampshire State AG+5d · this page

Pattern: first filing Feb 3 (CA), last Feb 8 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/puma-north-america-20220208.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 8, 2022
Raw hash: 01ef8d7cf998cec03b29aad7fd6fcbf42f0e9a41b92cc370342948feb6bfeab6

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityMorgan Lewis

Victim entityPUMA North America, Inc.

Incidentdiscovered Jan 10, 2022

Stated responseEngaged leading cybersecurity experts

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov