MalwareRetail & ConsumerRetailRansomwareData EncryptedData ExfiltratedSupply Chain (3P Vendor)Customer Data InvolvedEmployee Data InvolvedGovernment IDIdentity (basic)MinorMediumContained

PUMA North America, Inc.

bd_19ebc5a096f4e012 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 11, 2021

Filed

Feb 3, 2022

To disclose

8 weeks

Affected

Not disclosed

Linked

5 filings

Confidence

65%

Full breach record for PUMA North America, Inc. →

PUMA North America, Inc. notified the California AG of a ransomware attack on its vendor, UKG Inc. (Kronos). The attacker accessed UKG's cloud environment earlier in 2021, stole data, and encrypted systems. Service interruptions were discovered on December 11, 2021. Personal information of PUMA employees and their dependents (including minors) was compromised. UKG offered 24 months of identity monitoring.

J jump to incidentP pin to compareR raw source

California clockDiscovered Dec 11, 2021 → Notified Feb 3, 202254d ✓ CA 60-day OK8 weeks discovery → filing

Incident timeline

undetected · 344 days

discovery → filing · 8 weeks / 54 days

Jan 1, 2021

Begins

Dec 11, 2021

Discovered

Feb 3, 2022

Filed

vs. sector median

on median

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Maine State AGbd_2f6215e58a3bea962022-02-03Candidate
Indiana State AGbd_52546b114e3f188c2022-02-03Verified
Massachusetts State AGbd_fd12498c0e523b892022-02-03Verified
New Hampshire State AGbd_52794aa7156493342022-02-08 · +5dVerified

Name: PUMA North America, Inc.
norm: puma north america

Name: PUMA North America, Inc.
norm: puma north america
Industry: Retail & Consumerllm

Discovered: Dec 11, 2021
Breach occurred: Jan 1, 2021 – Dec 11, 2021
Undetected for: 344 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 3, 2022
Affected individuals: Not disclosed
Data types: Government IDIdentity (basic)Minor
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified the California Attorney General
Third party: via UKG Inc.

During the incident: Took steps to secure the affected environment
Working with leading cybersecurity experts
Notified the authorities
Conducting a comprehensive review of the impacted environment
Offering a complimentary 24-month membership to Experian’s IdentityWorks
Changes made: Implemented additional procedures to further strengthen the security of IT system environments
Expanding the scanning and monitoring program of these environments
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(54 days from discovery to filing)
Compliance flags: CA 60-day OK · 54d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Dec 11, 2021
→ Notified: Feb 3, 2022
54d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Dec 11, 2021 → Notified: Feb 3, 2022	54d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Maine State AGFeb 3 · first

Indiana State AGFeb 3 · first

Massachusetts State AGFeb 3 · first

California State AGFeb 3 · first · this page

New Hampshire State AG+5d

Pattern: first filing Feb 3 (ME), last Feb 8 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-550655
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 3, 2022
Raw hash: a6ba50e2948a617fc05678692c1009373bae320ab8c0edfa995b5dbff537223d

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityPUMA North America, Inc.

Victim entityPUMA North America, Inc.

Incidentdiscovered Dec 11, 2021

Stated responseTook steps to secure the affected environment

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov