HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

PUMA North America, Inc.

bd_2f6215e58a3bea96 · schema v1 · pii pii-v1

Severity

High

Discovered

Jan 10, 2022

Filed

Feb 3, 2022

To disclose

24 days

Affected · nationwide

6,63217 in this filing

Linked

5 filings

Confidence

65%

Full breach record for PUMA North America, Inc. →

PUMA North America, Inc. reported an external system breach (hacking) occurring on 12/11/2021, discovered on 01/10/2022. The incident affected 6,632 individuals, including 17 Maine residents. Acquired data included names and Social Security Numbers. PUMA provided written notification and offered two years of credit monitoring and identity protection services through Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jan 10, 2022 → Filed with AG Feb 3, 202224d ✓ ME AG ≤30d24 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 30 days

discovery → filing · 24 days

Dec 11, 2021

Begins

Jan 10, 2022

Discovered

Feb 3, 2022

Filed

vs. sector median

4 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

California State AGbd_19ebc5a096f4e0122022-02-03Verified
Indiana State AGbd_52546b114e3f188c2022-02-03Verified
Massachusetts State AGbd_fd12498c0e523b892022-02-03Verified
New Hampshire State AGbd_52794aa7156493342022-02-08 · +5dVerified

Name: MORGAN, LEWIS & BOCKIUS LLP
norm: morgan lewis bockius

Name: PUMA North America, Inc.
norm: puma north america
Industry: Retail & Consumerllm

Discovered: Jan 10, 2022
Breach occurred: Dec 11, 2021
Undetected for: 30 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 3, 2022
Affected individuals: 6,632state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Offered two years of credit monitoring services, identity restoration service, identity theft insurance through Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 24 days(24 days from discovery to filing)
Compliance flags: ME AG ≤30d · 24d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 10, 2022
→ Filed with AG: Feb 3, 2022
24d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 10, 2022 → Filed with AG: Feb 3, 2022	24d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

California State AGFeb 3 · first

Indiana State AGFeb 3 · first

Massachusetts State AGFeb 3 · first

Maine State AGFeb 3 · first · this page

New Hampshire State AG+5d

Pattern: first filing Feb 3 (CA), last Feb 8 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/10394643-6f4e-49ff-884a-9977602932a9.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 3, 2022
Raw hash: 7e2be77ef99951d7e59c129a32ac084a7bceecec6bbb6b0c7965c98827e92ad2

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityMORGAN, LEWIS & BOCKIUS LLP

Victim entityPUMA North America, Inc.

Incidentdiscovered Jan 10, 2022

Stated responseSent written notification to affected consumers

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov