DisclosureLens
HackingRetailCustomer Data InvolvedFinancial accountFinancial credentialsMediumContained

Health Formula Inc.

bd_3f3b593076bd80d9 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jun 5, 2020

Filed

Nov 6, 2020

To disclose

22 weeks

Affected · nationwide

17,49351 in this filing

Linked

5 filings

Confidence

50%
Full breach record for Health Formula Inc. →

Health Formula Inc. experienced an external system breach on April 24, 2020, which was discovered on June 5, 2020. The breach resulted in the compromise of names combined with financial account numbers or credit/debit card numbers along with their security codes or PINs. A total of 17,493 individuals were affected, including 51 residents of Maine. Consumers were notified via written communication on October 29, 2020.

Maine clockDiscovered Jun 5, 2020 → Filed with AG Nov 6, 2020154d ✗ ME AG >90d22 weeks discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 42 days
discovery → filing · 22 weeks / 154 days

Apr 24, 2020

Begins

Jun 5, 2020

Discovered

Nov 6, 2020

Filed

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Filing propagation · 5 filings · 5 states

View merged incident ↗
Montana State AGOct 29 · first
Indiana State AGOct 29 · first
California State AG+4d
Maine State AG+8d · this page
Massachusetts State AG+10d

Pattern: first filing Oct 29 (MT), last Nov 8 (MA) — a 10-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.