HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

Health Formula Inc.

bd_18247ea594cee6e7 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 5, 2020

Filed

Nov 2, 2020

To disclose

21 weeks

Affected

Not disclosed

Linked

5 filings

Confidence

64%

Full breach record for Health Formula Inc. →

Health Formula Inc. disclosed that payment card information was acquired without authorization from its website. The breach occurred on April 24, 2020, and was discovered on June 5, 2020. Affected data included names, email addresses, billing addresses, and payment card details (numbers, expiration dates, security codes). The company engaged a digital forensics firm, enhanced website security, and notified the FBI.

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California clockDiscovered Jun 5, 2020 → Notified Oct 29, 2020146d ✗ CA 60-day late21 weeks discovery → filing

Incident timeline

undetected · 42 days

discovery → filing · 21 weeks / 150 days

Apr 24, 2020

Begins

Jun 5, 2020

Discovered

Nov 2, 2020

Filed

vs. sector median

+14 wks slower

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Maine State AGbd_3f3b593076bd80d92020-11-06 · +4dVerified by operator
Montana State AGbd_07477f118c8162e72020-10-29 · +4dCandidate
Indiana State AGbd_ab1bf806a4ee0a422020-10-29 · +4dVerified
Massachusetts State AGbd_e118ab81d55de7032020-11-08 · +6dVerified

Name: Health Formula Inc.
norm: health formula

Name: Health Formula Inc.
norm: health formula
Industry: Retail & Consumerllm

Discovered: Jun 5, 2020
Breach occurred: Apr 24, 2020
Undetected for: 42 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 29, 2020
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Reported this incident to the Federal Bureau of Investigation
Initial access: exploit_public_facing

During the incident: Initiated an investigation
Engaged a digital forensics firm to assist with the investigation
Took measures to enhance the security of the site
Reported this incident to the Federal Bureau of Investigation
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 21 weeks(150 days from discovery to filing)
Compliance flags: CA 60-day late · 146d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Jun 5, 2020
→ Notified: Oct 29, 2020
146d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Jun 5, 2020 → Notified: Oct 29, 2020	146d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Montana State AGOct 29 · first

Indiana State AGOct 29 · first

California State AG+4d · this page

Maine State AG+8d

Massachusetts State AG+10d

Pattern: first filing Oct 29 (MT), last Nov 8 (MA) — a 10-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-195772
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 2, 2020
Raw hash: 4c6a5a7f346d39d537906efc9e3a11f4a076281a4409524f3f053cf3b33b3f95

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityHealth Formula Inc.

Victim entityHealth Formula Inc.

Incidentdiscovered Jun 5, 2020

Stated responseInitiated an investigation

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov