HackingRetail & ConsumerRetailVulnerability ExploitTargetedPIIIdentity (basic)Financial accountFinancial credentialsLowContained

Health Formula Inc.

bd_07477f118c8162e7 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jun 5, 2020

Filed

Oct 29, 2020

To disclose

21 weeks

Affected

65state residents only

Linked

5 filings

Confidence

66%

Full breach record for Health Formula Inc. →

Health Formula Inc. notified Montana residents of a data security incident where payment card information was acquired without authorization from its website. The company discovered the incident on June 5, 2020, and notified affected individuals on October 29, 2020. Affected data included names, emails, billing addresses, and full payment card details. The company engaged forensic investigators and enhanced site security.

J jump to incidentP pin to compareR raw source

Incident timeline

discovery → filing · 21 weeks / 146 days

Jun 5, 2020

Discovered

Oct 29, 2020

Filed

vs. sector median

+13 wks slower

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Indiana State AGbd_ab1bf806a4ee0a422020-10-29Verified
California State AGbd_18247ea594cee6e72020-11-02 · +4dVerified
Maine State AGbd_3f3b593076bd80d92020-11-06 · +8dVerified by operator
Massachusetts State AGbd_e118ab81d55de7032020-11-08 · +10dVerified

Name: Health Formula Inc.
norm: health formula

Name: Health Formula Inc.
norm: health formula
Industry: Retail & Consumerllm

Discovered: Jun 5, 2020
Materiality determined: —
Notification sent: Oct 29, 2020
Affected individuals: 65state-resident count only
Data types: PIIIdentity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Initiated an investigation
Engaged a digital forensics firm to assist with the investigation
Took measures to enhance the security of the site
Changes made: Enhanced the security of the site
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 21 weeks(146 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Indiana State AGOct 29 · first

Montana State AGOct 29 · first · this page

California State AG+4d

Maine State AG+8d

Massachusetts State AG+10d

Pattern: first filing Oct 29 (IN), last Nov 8 (MA) — a 10-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/healthfSamp.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 29, 2020
Raw hash: 5c1ae1977df8500386d3ff9e9869c5169becb5be46b8b8ffe729015e00b94641

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityHealth Formula Inc.

Victim entityHealth Formula Inc.

Incidentdiscovered Jun 5, 2020

Stated responseInitiated an investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov