HackingTechnologyRetail & ConsumerInformationStolen CredentialsCapture Stored DataData ExfiltratedCustomer Data InvolvedPCIFinancial accountPIILowActive

Sterling Valley Systems, Inc

bd_117fb177a3acd087 · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 18, 2022

Filed

Apr 18, 2022

To disclose

8 weeks

Affected

279state residents only

Linked

13 filings

Confidence

66%

Full breach record for Sterling Valley Systems, Inc →2 incidents on file

Supplemental notice from Sterling Valley Systems, Inc. d/b/a Inntopia to NH AG regarding unauthorized access to payment card information between Oct 9, 2021 and Feb 18, 2022. Discovered Feb 18, 2022. 279 NH residents impacted. Investigation ongoing with third-party specialists and federal law enforcement.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 132 days

discovery → filing · 8 weeks / 59 days

Oct 9, 2021

Begins

Feb 18, 2022

Discovered

Apr 18, 2022

Filed

vs. sector median

3 wks faster

This filing is one of 13 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Maine State AGbd_82c2b3c04defa4612022-04-21 · +3dVerified
New Hampshire State AGbd_3f3a1da6ae2e88992022-04-15 · +3dVerified
Maine State AGbd_9668e3d8e4baa4ea2022-04-12 · +6dVerified
New Hampshire State AGbd_3329fd7ee3c19b982022-04-25 · +7dVerified

Show 6 more filings ↓up to 39d gap

Washington State AGbd_3de66c5861cbb88f2022-04-05 · +13dCandidate
Maine State AGbd_4a93c6f54f43e3b42022-04-05 · +13dVerified
Indiana State AGbd_aa62d710aff5a5c52022-04-05 · +13dVerified by operator
California State AGbd_0c1dfe4431a0c3dc2022-05-23 · +35dVerified
Maine State AGbd_0e2ce416aaa7f2ea2022-05-23 · +35dVerified
New Hampshire State AGbd_f47f9bc3b239437d2022-05-27 · +39dVerified

Showing first 10 of 12 linked disclosures.

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Sterling Valley Systems, Inc
norm: sterling valley
Also named: Sterling Valley Systems, Inc.dba oflegal entity
Inntopiadba oftrade name
Industry: TechnologyllmRetail & Consumerllm

Discovered: Feb 18, 2022
Breach occurred: Oct 9, 2021 – Feb 18, 2022
Undetected for: 132 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 5, 2022
Affected individuals: 279state-resident count only
Data types: PCIFinancial accountPII
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1530 Data from Cloud Storage Object
Threat actor: ExternalFinancial
Regulator citations: Supplementing notice to New Hampshire Attorney General's Office
Initial access: valid_credentials

During the incident: Launched an investigation with the assistance of third-party cybersecurity specialists
Began a review of its files
Working with its customers to notify these individuals
Facilitated notification to the payment card brands, and applicable merchants, acquirers, processors, and gateways
Working with federal law enforcement regarding the incident
Providing access to credit monitoring services for twelve (12) months, through Experian
Changes made: Implementing additional safeguards and training to its employees
Further strengthening our technical controls
Implementing additional security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(59 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 5 states

View merged incident ↗

Washington State AGApr 5 · first

Maine State AGApr 5 · first

Indiana State AGApr 5 · first

Maine State AG+7d

New Hampshire State AG+10d

New Hampshire State AG+13d · this page

Maine State AG+16d

New Hampshire State AG+20d

California State AG+48d

Maine State AG+48d

New Hampshire State AG+52d

Pattern: first filing Apr 5 (WA), last May 27 (NH) — a 52-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 12 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/sterling-valley-dba-inntopia-20220418.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 18, 2022
Raw hash: 8ce1b8d3ccbf2c4b03ce19a1c1f36f56255f8e8a946a481483fda6ab44ddc442

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entitySterling Valley Systems, Inc

Incidentdiscovered Feb 18, 2022

Stated responseLaunched an investigation with the assistance of third-party cybersecurity specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov