Rollins, Inc. reported a data security breach to the California Attorney General's office on March 12, 2013. The incident involved the unintentional exposure of Social Security numbers (SSN) on mailing labels for the 'Rollins TODAY' quarterly publication, which was mailed during the week of March 4, 2013. The exposure resulted from a system error, not a hacking incident. Rollins engaged Kroll Advisory Solutions to provide 12 months of free credit monitoring and identity theft restoration services to affected individuals.