AccidentalProfessional ServicesProfessional ServicesMisdeliveryCustomer Data InvolvedGovernment IDIdentity (basic)MediumResolved

ROLLINS, INC.

bd_81291e90edfc1fce · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 12, 2013

Filed

Mar 27, 2013

To disclose

15 days

Affected

Not disclosed

Linked

3 filings

Confidence

64%

Full breach record for ROLLINS, INC. →

Rollins, Inc. notified the California Attorney General that Social Security numbers were unintentionally exposed on mailing labels for the 'Rollins TODAY' quarterly newsletter. The incident occurred due to a system mistake during the mailing process in the week of March 4, 2013, and was discovered on March 12, 2013. The company stated this was not a hacking incident. Affected individuals were offered 12 months of credit monitoring and identity theft restoration services via Kroll Advisory Solutions.

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California clockDiscovered Mar 12, 2013 → Notified Mar 13, 20131d ✓ CA 60-day OK15 days discovery → filing

Incident timeline

undetected · 8 days

discovery → filing · 15 days

Mar 4, 2013

Begins

Mar 12, 2013

Discovered

Mar 27, 2013

Filed

vs. sector median

15 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

New Hampshire State AGbd_e669af46d400cc4b2013-03-27Verified
Massachusetts State AGbd_9b9af36aec8bb1492013-04-01 · +5dVerified

Name: ROLLINS, INC.
norm: rollins

Name: ROLLINS, INC.
norm: rollins
Industry: Professional Servicesllm

Discovered: Mar 12, 2013
Breach occurred: Mar 4, 2013 – Mar 10, 2013
Undetected for: 8 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 13, 2013
Affected individuals: Not disclosed
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unknown

During the incident: Secured the services of Kroll Advisory Solutions to provide identity theft safeguards at no cost to you
Providing Continuous Credit Monitoring and Enhanced Identity Theft Consultation and Restoration
Changes made: Take appropriate steps to keep this type of problem from happening again in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 15 days(15 days from discovery to filing)
Compliance flags: CA 60-day OK · 1d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Mar 12, 2013
→ Notified: Mar 13, 2013
1d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Mar 12, 2013 → Notified: Mar 13, 2013	1d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

New Hampshire State AGMar 27 · first

California State AGMar 27 · first · this page

Massachusetts State AG+5d

Pattern: first filing Mar 27 (NH), last Apr 1 (MA) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-40891
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 27, 2013
Raw hash: b89dcf6d9654fd4d72fdafcc8a0f5e3bb639d865edeca06ef58b57f354bca025

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityROLLINS, INC.

Victim entityROLLINS, INC.

Incidentdiscovered Mar 12, 2013

Stated responseSecured the services of Kroll Advisory Solutions to provide identity theft safeguards at no cost to you

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov