HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Financial accountFinancial credentialsPCIHighResolved

FabFitFun

bd_ff5db961d83e67fb · schema v1 · pii pii-v1

Severity

High

Discovered

Aug 7, 2020

Filed

Sep 18, 2020

To disclose

6 weeks

Affected · nationwide

209,984504 in this filing

Linked

9 filings

Confidence

65%

Full breach record for FabFitFun →2 incidents on file

FabFitFun, Inc. experienced an external system breach impacting approximately 209,984 individuals. The breach occurred in two periods, from April 26 to May 14, 2020, and from May 22 to August 3, 2020, with discovery on August 7, 2020. The compromised information included names and financial account or credit/debit card numbers along with their associated security codes or PINs. The company provided written notification to affected individuals and offered 12 months of identity protection services through Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Aug 7, 2020 → Filed with AG Sep 18, 202042d ⏱ ME AG >30d6 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 103 days

discovery → filing · 6 weeks / 42 days

Apr 26, 2020

Begins

Aug 7, 2020

Discovered

Sep 18, 2020

Filed

vs. sector median

2 wks faster

This filing is one of 9 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

California State AGbd_1958392dde8827502020-09-18Verified
Oregon State AGbd_3846524d2498eaed2020-09-18Candidate
Washington State AGbd_856ea1b4b51736ac2020-09-18Verified
Massachusetts State AGbd_dd1105fd2ff0fc422020-09-18Verified

Show 4 more filings ↓up to 10d gap

Delaware State AGbd_50163f839ce682662020-09-15 · +3dVerified
Indiana State AGbd_7b6fb6be7b6a6ee92020-09-15 · +3dVerified
Montana State AGbd_9ad0328ed2f0b6d02020-09-22 · +4dVerified
New Hampshire State AGbd_707bf73e18f017fb2020-09-28 · +10dVerified

Name: FabFitFun
norm: fabfitfun
Domain: fabfitfun.com

Name: FabFitFun
norm: fabfitfun
Domain: fabfitfun.com
Industry: Retail & Consumerllm

Discovered: Aug 7, 2020
Breach occurred: Apr 26, 2020 – Aug 3, 2020
Undetected for: 103 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 15, 2020
Affected individuals: 209,984state + nationwide
Data types: Identity (basic)Financial accountFinancial credentialsPCI
Data elements: Financial account number
Attack vector: Unauthorized Access
Threat actor: ExternalFinancial

During the incident: Provided written notification to affected consumers
Offered 12 months of identity protection services from Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(42 days from discovery to filing)
Compliance flags: ME AG >30d · 42d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 7, 2020
→ Filed with AG: Sep 18, 2020
42d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 7, 2020 → Filed with AG: Sep 18, 2020	42d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Delaware State AGSep 15 · first

Indiana State AGSep 15 · first

California State AG+3d

Oregon State AG+3d

Washington State AG+3d

Massachusetts State AG+3d

Maine State AG+3d · this page

Montana State AG+7d

New Hampshire State AG+13d

Pattern: first filing Sep 15 (DE), last Sep 28 (NH) — a 13-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/f5a80de8-c712-4ddf-9544-480f9f1f81e9.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 18, 2020
Raw hash: f1d62db257a2d0fae7814f44c8e201fc63c6c3668dd47acae9372747322d03c9

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityFabFitFun

Victim entityFabFitFun

Incidentdiscovered Aug 7, 2020

Stated responseProvided written notification to affected consumers

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov