HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountCredentialsLowContained

FabFitFun

bd_1958392dde882750 · schema v1 · pii pii-v1

Severity

Low

Discovered

May 14, 2020

Filed

Sep 18, 2020

To disclose

18 weeks

Affected

Not disclosed

Linked

9 filings

Confidence

65%

Full breach record for FabFitFun →2 incidents on file

FabFitFun, Inc. disclosed a data breach affecting customers who signed up between April 26, 2020, and August 3, 2020. An unauthorized third party inserted malicious code on the website's new member sign-up pages, potentially capturing emails, passwords, and payment card details (including CVV and expiration dates) for credit/debit card users. The company engaged forensic experts, removed the malicious code, reset passwords, and offered one year of complimentary identity protection services.

J jump to incidentP pin to compareR raw source

California clockDiscovered May 14, 2020 → Notified Aug 3, 202081d ✗ CA 60-day late18 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 18 days

discovery → filing · 18 weeks / 127 days

Apr 26, 2020

Begins

May 14, 2020

Discovered

Sep 18, 2020

Filed

vs. sector median

+9 wks slower

This filing is one of 9 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (8) · sorted by filing gap

Oregon State AGbd_3846524d2498eaed2020-09-18Candidate
Washington State AGbd_856ea1b4b51736ac2020-09-18Verified
Massachusetts State AGbd_dd1105fd2ff0fc422020-09-18Verified
Maine State AGbd_ff5db961d83e67fb2020-09-18Verified

Show 4 more filings ↓up to 10d gap

Delaware State AGbd_50163f839ce682662020-09-15 · +3dVerified
Indiana State AGbd_7b6fb6be7b6a6ee92020-09-15 · +3dVerified
Montana State AGbd_9ad0328ed2f0b6d02020-09-22 · +4dVerified
New Hampshire State AGbd_707bf73e18f017fb2020-09-28 · +10dVerified

Name: FabFitFun
norm: fabfitfun
Domain: fabfitfun.com

Name: FabFitFun
norm: fabfitfun
Domain: fabfitfun.com
Industry: Retail & Consumerllm

Discovered: May 14, 2020
Breach occurred: Apr 26, 2020 – Aug 3, 2020
Undetected for: 18 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 3, 2020
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountCredentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: reported the matter to law enforcement and are cooperating with the investigation
Initial access: exploit_public_facing

During the incident: Removed the malicious code
Took steps to secure our website with the help of forensic cybersecurity experts engaged to assist with our investigation
Reported the matter to law enforcement and are cooperating with the investigation
Initiated a password reset for all FabFitFun users
Implementing additional account protections, including additional password length and complexity requirements
Making available to you one year of complimentary identity protection services from a leading identity monitoring services company
Changes made: Removed the malicious code
Took steps to secure our website with the help of forensic cybersecurity experts
Initiated a password reset for all FabFitFun users
Implementing additional account protections, including additional password length and complexity requirements
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 18 weeks(127 days from discovery to filing)
Compliance flags: CA 60-day late · 81d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: May 14, 2020
→ Notified: Aug 3, 2020
81d 60 days (analyst band, pre-2026 discoveries) CA 60-day late

Statute	Window	Elapsed	Threshold	Status
California	Discovered: May 14, 2020 → Notified: Aug 3, 2020	81d	60 days (analyst band, pre-2026 discoveries)	CA 60-day late

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 9 filings · 9 states

View merged incident ↗

Delaware State AGSep 15 · first

Indiana State AGSep 15 · first

Oregon State AG+3d

Washington State AG+3d

Massachusetts State AG+3d

Maine State AG+3d

California State AG+3d · this page

Montana State AG+7d

New Hampshire State AG+13d

Pattern: first filing Sep 15 (DE), last Sep 28 (NH) — a 13-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-194225
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 18, 2020
Raw hash: b1735ef824d29f529a2881eaf911a0da444193c4351ed0c42b33e86b30ba67a1

Linked disclosures

Regulatory filings (8) · sorted by filing gap

Reporting entityFabFitFun

Victim entityFabFitFun

Incidentdiscovered May 14, 2020

Stated responseRemoved the malicious code

ComplianceCA 60-day late

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov