HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

DanceBUG Inc.

bd_fd81bae165c4eb47 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Oct 10, 2024

Filed

Nov 20, 2024

To disclose

6 weeks

Affected · nationwide

2,6389 in this filing

Linked

3 filings

Confidence

65%

Full breach record for DanceBUG Inc. →2 incidents on file

DanceBUG Inc. reported an external system breach (hacking) occurring between April and August 2024, discovered on October 10, 2024. An attacker installed malware to record customer data, including names, addresses, and payment card details. 2,638 individuals were affected, including 9 Maine residents. DanceBUG engaged cybersecurity firms, eradicated the malware, and offered 12 months of credit monitoring via TransUnion.

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Maine clockDiscovered Oct 10, 2024 → Filed with AG Nov 20, 202441d ⏱ ME AG >30d6 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 192 days

discovery → filing · 6 weeks / 41 days

Apr 1, 2024

Begins

Oct 10, 2024

Discovered

Nov 20, 2024

Filed

vs. sector median

2 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Indiana State AGbd_4b85f8e0d94bbe962024-11-20Candidate
Vermont State AGbd_70058a402c00754d2024-11-20Verified

Name: DanceBUG Inc.
norm: dancebug

Name: DanceBUG Inc.
norm: dancebug
Industry: Retail & Consumerllm

Discovered: Oct 10, 2024
Breach occurred: Apr 1, 2024 – Aug 31, 2024
Undetected for: 192 daysoccurrence → discovery
Materiality determined: —
Notification sent: Nov 20, 2024
Affected individuals: 2,638state + nationwide
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1486 Data Encrypted for Impact
Threat actor: ExternalFinancial
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Engaged a cybersecurity firm to investigate
Eradicated the malware from our systems
Working with cyber security firms to further strengthen our security measures
Implemented enhanced monitoring and preventative measures
Offering access to Single Bureau Credit Monitoring/Single Bureau Credit Report/Single Bureau Credit Score services at no charge
Providing proactive fraud assistance through Cyberscout
Changes made: Implemented enhanced monitoring and preventative measures to safeguard against future threats
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(41 days from discovery to filing)
Compliance flags: ME AG >30d · 41d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Oct 10, 2024
→ Filed with AG: Nov 20, 2024
41d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Oct 10, 2024 → Filed with AG: Nov 20, 2024	41d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGNov 20 · first

Vermont State AGNov 20 · first

Maine State AGNov 20 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/89b9597e-9547-4509-a4aa-3d10199d1f8a.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 20, 2024
Raw hash: e2fe95529d956037e1749fe9cd96483e4d9abfac00ff35f064d84b70b24fd7d6

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityDanceBUG Inc.

Victim entityDanceBUG Inc.

Incidentdiscovered Oct 10, 2024

Stated responseEngaged a cybersecurity firm to investigate

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov