HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountLowContained

DanceBUG Inc.

bd_70058a402c00754d · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 10, 2024

Filed

Nov 20, 2024

To disclose

6 weeks

Affected

Not disclosed

Linked

3 filings

Confidence

66%

Full breach record for DanceBUG Inc. →2 incidents on file

DanceBUG Inc. notified consumers of a data breach where an unauthorized person gained access to the company's website server. The attacker installed malware to capture customer data, including names, addresses, and payment card details, from April to August 2024. DanceBUG eradicated the malware, engaged forensic investigators, and offered 12 months of credit monitoring and fraud assistance to affected individuals.

J jump to incidentP pin to compareR raw source

Vermont clock⏱ VT AG >14 bday6 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 192 days

discovery → filing · 6 weeks / 41 days

Apr 1, 2024

Begins

Oct 10, 2024

Discovered

Nov 20, 2024

Filed

vs. sector median

2 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Indiana State AGbd_4b85f8e0d94bbe962024-11-20Candidate
Maine State AGbd_fd81bae165c4eb472024-11-20Verified

Name: DanceBUG Inc.
norm: dancebug

Name: DanceBUG Inc.
norm: dancebug
Industry: Retail & Consumerllm

Discovered: Oct 10, 2024
Breach occurred: Apr 1, 2024 – Aug 31, 2024
Undetected for: 192 daysoccurrence → discovery
Materiality determined: —
Notification sent: Nov 20, 2024
Affected individuals: Not disclosed
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input CaptureT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Engaged a cybersecurity firm to investigate
Eradicated the malware from our systems
Working with cyber security firms to further strengthen our security measures
Implemented enhanced monitoring and preventative measures
Offering access to Single Bureau Credit Monitoring/Single Bureau Credit Report/Single Bureau Credit Score services at no charge
Providing proactive fraud assistance
Changes made: Implemented enhanced monitoring and preventative measures to safeguard against future threats
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(41 days from discovery to filing)
Compliance flags: VT AG >14 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGNov 20 · first

Maine State AGNov 20 · first

Vermont State AGNov 20 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2024-11-20-dancebug-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Nov 20, 2024
Raw hash: fa802631c20c55920a1bd5b4afc3c4f1f7106af9877f09609280dc7cbdd84a2d

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityDanceBUG Inc.

Victim entityDanceBUG Inc.

Incidentdiscovered Oct 10, 2024

Stated responseEngaged a cybersecurity firm to investigate

ComplianceVT AG >14 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov