HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedTargetedIdentity (basic)Financial accountLowContained

'47 BRAND, LLC

bd_fc10d83f48eef796 · schema v1 · pii pii-v1

Severity

Low

Discovered

May 1, 2019

Filed

Sep 24, 2019

To disclose

21 weeks

Affected

11state residents only

Linked

2 filings

Confidence

66%

Full breach record for '47 BRAND, LLC →

'47 Brand, LLC notified NH AG of a data security incident where unauthorized access to checkout processes on 47brand.com and jerseystreetstore.com (April 30-May 7, 2019) potentially exposed customer PII and payment card data. 11 NH residents affected. Discovered May 1, 2019. Remediation included access containment, security consulting, and 12 months of TransUnion identity protection.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 1 days

discovery → filing · 21 weeks / 146 days

Apr 30, 2019

Begins

May 1, 2019

Discovered

Sep 24, 2019

Filed

vs. sector median

+13 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Montana State AGbd_35704ded4b871f3f2019-09-16 · +8dCandidate

Name: GOODWIN PROCTER LLP
norm: goodwin procter
Domain: goodwinlaw.com

Name: '47 BRAND, LLC
norm: 47 brand
Industry: Retail & Consumerllm

Discovered: May 1, 2019
Breach occurred: Apr 30, 2019 – May 7, 2019
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Aug 30, 2019
Affected individuals: 11state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General's Office
Initial access: exploit_public_facing

During the incident: Shut down the unauthorized access
Hired security consultants to further harden its defenses
Provided to all potentially-affected individuals 12 months of identity protection services from TransUnion
Cut off access immediately after we discovered and verified the incident
Working with third-party security experts to further harden our defenses
Changes made: Provided 12 months of identity protection services from TransUnion
Continues to review its information security processes and procedures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 21 weeks(146 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Montana State AGSep 16 · first

New Hampshire State AG+8d · this page

Pattern: first filing Sep 16 (MT), last Sep 24 (NH) — a 8-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/47-brand-20190924.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 24, 2019
Raw hash: 64ff9834fefa7ed193037d0477acdf18c9651f359288704e89dd833073006fd7

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityGOODWIN PROCTER LLP

Victim entity'47 BRAND, LLC

Incidentdiscovered May 1, 2019

Stated responseShut down the unauthorized access

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov