HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedPIIIdentity (basic)Financial accountCredentialsLowContained

'47 BRAND, LLC

bd_35704ded4b871f3f · schema v1 · pii pii-v1

Severity

Low

Discovered

May 1, 2019

Filed

Sep 16, 2019

To disclose

20 weeks

Affected

13state residents only

Linked

2 filings

Confidence

64%

Full breach record for '47 BRAND, LLC →

'47 Brand, LLC notified Montana AG of a data breach occurring April 30-May 1, 2019. Unauthorized access to checkout process potentially captured PII and payment data. Discovered May 1, 2019. Notices sent August 30, 2019. TransUnion identity protection offered.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 1 days

discovery → filing · 20 weeks / 138 days

Apr 30, 2019

Begins

May 1, 2019

Discovered

Sep 16, 2019

Filed

vs. sector median

+11 wks slower

This filing is one of 2 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

New Hampshire State AGbd_fc10d83f48eef7962019-09-24 · +8dVerified

Name: '47 BRAND, LLC
norm: 47 brand
Domain: 47brand.com

Name: '47 BRAND, LLC
norm: 47 brand
Domain: 47brand.com
Industry: Retail & Consumerllm

Discovered: May 1, 2019
Breach occurred: Apr 30, 2019 – May 1, 2019
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Aug 30, 2019
Affected individuals: 13state-resident count only
Data types: PIIIdentity (basic)Financial accountCredentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Cut off access immediately after we discovered and verified the incident
Working with third-party security experts to further harden our defenses
Retained TransUnion, a specialist in identity theft protection, to provide you with 12 months of identity protection services, free of charge
Changes made: Working with third-party security experts to further harden our defenses against similar attacks in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 20 weeks(138 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Montana State AGSep 16 · first · this page

New Hampshire State AG+8d

Pattern: first filing Sep 16 (MT), last Sep 24 (NH) — a 8-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://dojmt.gov/wp-content/uploads/OCP/Consumer-Notice-22.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 16, 2019
Raw hash: 9632b802224de1066e4be6319037e35659a1801ff2b7df35b8657ad1d7ba47a5

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entity'47 BRAND, LLC

Victim entity'47 BRAND, LLC

Incidentdiscovered May 1, 2019

Stated responseCut off access immediately after we discovered and verified the incident

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancedojmt.gov