HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDHighContained

Joy Rockwell Ent., Inc

bd_f50c8ac52a294343 · schema v1 · pii pii-v1

Severity

High

Discovered

Nov 4, 2024

Filed

Dec 2, 2024

To disclose

28 days

Affected · nationwide

2,6401 in this filing

Linked

4 filings

Confidence

65%

Full breach record for Joy Rockwell Ent., Inc →

Joy Rockwell Ent., Inc. dba PostcardMania reported an external system breach (hacking) on October 25, 2024, discovered on November 4, 2024. The incident affected 2,640 individuals nationwide, including 1 Maine resident. Personal information, including government identifiers, was exfiltrated. The company engaged forensic experts, notified the FBI, and offered 12 months of Equifax identity protection services.

J jump to incidentP pin to compareR raw source

Leak gap clock⏱ Leak >30d28 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 10 days

discovery → filing · 28 days

Oct 25, 2024

Begins

Nov 4, 2024

Discovered

Dec 2, 2024

Filed

vs. sector median

4 wks faster

This filing is one of 4 about the same incident.View merged incident

A leak claim by play about this victim predates this filing by 42 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Siteplaybd_2253413f51ca31e62024-10-21 · +42dVerified by operator

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_15e99974683bb8d82024-12-02Verified by operator
New Hampshire State AGbd_a9999982f4fefefb2024-12-02Verified

Name: Constangy, Brooks, Smith & Prophete, LLP
norm: constangy brooks smith prophete

Name: Joy Rockwell Ent., Inc
norm: joy rockwell ent
Domain: postcardmania.com
Also named: Joy Rockwell Ent., Incdba oflegal entity
PostcardManiadba oftrade name
Industry: Retail & Consumerllm

Discovered: Nov 4, 2024
Breach occurred: Oct 25, 2024
Undetected for: 10 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 2, 2024
Affected individuals: 2,640state + nationwide
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified the Federal Bureau of Investigation
Initial access: exploit_public_facing

During the incident: Engaged independent cybersecurity experts to assist with the process
Undertook a comprehensive review of those files
Implemented measures to enhance security and minimize the risk of a similar incident occurring in the future
Notified the Federal Bureau of Investigation and will cooperate with any resulting investigation
Offering complimentary identity protection services through Equifax
Changes made: Implemented measures to enhance security and minimize the risk of a similar incident occurring in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 28 days(28 days from discovery to filing)
Compliance flags: Leak >30dME AG ≤30d · 28d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Nov 4, 2024
→ Filed with AG: Dec 2, 2024
28d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Nov 4, 2024 → Filed with AG: Dec 2, 2024	28d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Massachusetts State AGDec 2 · first

New Hampshire State AGDec 2 · first

Maine State AGDec 2 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/952e6aee-abf8-479f-874b-daf61cbafa3a.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 2, 2024
Raw hash: a681afb23e68c3feed3ca84240016e7a3dd24d0098afdf76c029fdfedcbb3014

Linked disclosures

Ransomware claims (1)

Regulatory filings (2) · sorted by filing gap

Reporting entityConstangy, Brooks, Smith & Prophete, LLP

Victim entityJoy Rockwell Ent., Inc

Incidentdiscovered Nov 4, 2024

Stated responseEngaged independent cybersecurity experts to assist with the process

ComplianceLeak >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov