HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedPIIIdentity (basic)LowContained

Joy Rockwell Ent., Inc

bd_a9999982f4fefefb · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 27, 2024

Filed

Dec 2, 2024

To disclose

5 weeks

Affected

1state residents only

Linked

4 filings

Confidence

65%

Full breach record for Joy Rockwell Ent., Inc →

PostcardMania (Joy Rockwell Ent., Inc.) notified the NH Attorney General of a data security incident discovered on October 27, 2024. An unauthorized individual exfiltrated files containing personal information. One New Hampshire resident was affected. The company engaged cybersecurity experts, notified the FBI, and offered identity protection services.

J jump to incidentP pin to compareR raw source

Leak gap clock⏱ Leak >30d5 weeks discovery → filing

Incident timeline

discovery → filing · 5 weeks / 36 days

Oct 27, 2024

Begins

Oct 27, 2024

Discovered

Dec 2, 2024

Filed

vs. sector median

2 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Siteplaybd_2253413f51ca31e62024-10-21 · +42dVerified by operator

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_15e99974683bb8d82024-12-02Verified by operator
Maine State AGbd_f50c8ac52a2943432024-12-02Verified by operator

Name: Joy Rockwell Ent., Inc
norm: joy rockwell ent
Domain: postcardmania.com

Name: Joy Rockwell Ent., Inc
norm: joy rockwell ent
Domain: postcardmania.com
Also named: Joy Rockwell Ent., Inc.dba oflegal entity
PostcardManiadba oftrade name
Industry: Retail & Consumerllm

Discovered: Oct 27, 2024
Breach occurred: Oct 27, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 2, 2024
Affected individuals: 1state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: Notified the Federal Bureau of Investigation

During the incident: Initiated an investigation of the matter
Engaged independent cybersecurity experts to assist with the process
Undertook a comprehensive review of those files
Implemented additional security measures in an effort to prevent a similar incident
Notified the Federal Bureau of Investigation and will cooperate with any resulting investigation
Offering complimentary identity protection services through Equifax
Changes made: Implemented additional security measures in an effort to prevent a similar incident
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(36 days from discovery to filing)
Compliance flags: Leak >30d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Massachusetts State AGDec 2 · first

Maine State AGDec 2 · first

New Hampshire State AGDec 2 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/joy-rockwell-postcardmania-20241202.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 2, 2024
Raw hash: 917cb5dccc2eacc20409bec79235b06b2d4176b63ba29dfcabdc840371692c61

Linked disclosures

Ransomware claims (1)

Regulatory filings (2) · sorted by filing gap

Reporting entityJoy Rockwell Ent., Inc

Victim entityJoy Rockwell Ent., Inc

Incidentdiscovered Oct 27, 2024

Stated responseInitiated an investigation of the matter

ComplianceLeak >30d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov