HackingRetail & ConsumerRetailCustomer Data InvolvedTargetedIdentity (basic)Government IDHighContained

Rev Up Brands, LLC

bd_d8d517605155178d · schema v1 · pii pii-v1

Severity

High

Discovered

Mar 17, 2026

Filed

Apr 17, 2026

To disclose

4 weeks

Affected · nationwide

5,841183 in this filing

Linked

5 filings

Confidence

64%

Full breach record for Rev Up Brands, LLC →

Rev Up Brands, LLC dba Revolution Dancewear reported an external system breach (hacking) occurring between March 16, 2025, and April 3, 2025. The incident was discovered on March 17, 2026, affecting 5,841 individuals nationwide, including 183 Maine residents. Personal information, including government identifiers, was potentially compromised. The company engaged third-party forensic investigators, secured its network, and offered 12 months of Experian IdentityWorks credit monitoring to affected individuals.

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Maine clockDiscovered Mar 17, 2026 → Filed with AG Apr 17, 202631d ⏱ ME AG >30d4 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 366 days

discovery → filing · 4 weeks / 31 days

Mar 16, 2025

Begins

Mar 17, 2026

Discovered

Apr 17, 2026

Filed

vs. sector median

3 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Indiana State AGbd_ea785f80867ee4272026-04-17Verified
Indiana State AGbd_f44b2d03ee3a99b72026-04-17Verified
Vermont State AGbd_079aae7510dbac652026-04-18 · +1dVerified
New Hampshire State AGbd_50c953c1d5b5f9ef2026-04-21 · +4dVerified

Name: MCDONALD HOPKINS LLC
norm: mcdonald hopkins

Name: Rev Up Brands, LLC
norm: rev up brands
Domain: revolutiondancewear.com
Also named: Rev Up Brands, LLCdba oflegal entity
Revolution Danceweardba oftrade name
Industry: Retail & Consumerllm

Discovered: Mar 17, 2026
Breach occurred: Mar 16, 2025 – Apr 3, 2025
Undetected for: 366 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 17, 2026
Affected individuals: 5,841state + nationwide
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Launched an investigation
Contained and secured the Revolution Dancewear network environment
Worked very closely with third-party cybersecurity professionals
Offering you a complimentary -month membership of Experian IdentityWorks SM credit monitoring
Changes made: Continually evaluate and modify our practices and internal controls to enhance the security and privacy of your personal information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 4 weeks(31 days from discovery to filing)
Compliance flags: ME AG >30d · 31d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 17, 2026
→ Filed with AG: Apr 17, 2026
31d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 17, 2026 → Filed with AG: Apr 17, 2026	31d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 4 states

View merged incident ↗

Indiana State AGApr 17 · first

Maine State AGApr 17 · first · this page

Vermont State AG+1d

New Hampshire State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/59d1d607-17b8-4533-b7c3-e47c15bf8343.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 17, 2026
Raw hash: faf335567afc1d45bd85de02a8bfc385b4ad30025b24b1558ba7236b84ea2edf

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityMCDONALD HOPKINS LLC

Victim entityRev Up Brands, LLC

Incidentdiscovered Mar 17, 2026

Stated responseLaunched an investigation

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov