Rev Up Brands, LLC
bd_d8d517605155178d · schema v1 · pii pii-v1
Full breach record for Rev Up Brands, LLC →Rev Up Brands, LLC dba Revolution Dancewear reported to the Maine Attorney General an external system breach (hacking) that occurred on 03/16/2025 and was discovered on 03/17/2026. A total of 5,841 individuals were affected, including 183 Maine residents. The notice referenced exposure of adult Social Security Numbers (per the linked notice file 'C_-_Adult_SSN'). Written notification to affected residents was sent on 04/17/2026, accompanied by 12 months of Experian IdentityWorks identity theft protection. The information-acquired field was left blank in the form, but the linked notice filename strongly indicates SSN exposure.
Linked disclosures
Why this link?Regulatory filings (4) · sorted by filing gap
- bd_ea785f80867ee427Indiana State AGfiled 2026-04-17Verified
- bd_f44b2d03ee3a99b7Indiana State AGfiled 2026-04-17Verified
- bd_079aae7510dbac65Vermont State AGfiled 2026-04-18(1d gap)Verified
- bd_50c953c1d5b5f9efNew Hampshire State AGfiled 2026-04-21(4d gap)Verified
Source provenance
- Source URL
- https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/59d1d607-17b8-4533-b7c3-e47c15bf8343.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
- Filed at
- Apr 17, 2026
- Raw hash
- 32fe2e9648b15ae537fa66074e7359b1394e2fc6df31b8368f5ec21b871c245c
Reporting entity
- Name
- MCDONALD HOPKINS LLCnorm: mcdonald hopkins
Victim entity
- Name
- Rev Up Brands, LLCnorm: rev up brands
- Domain
- revolutiondancewear.com
- Industry
- Other Commercial
- Industry
- Retail & Consumerllm
Incident
- Discovered
- Mar 17, 2026
- Materiality determined
- —
- Notification sent
- Apr 17, 2026
- Affected individuals
- 5,841
- Data types
- PIIIDENTITY_GOVERNMENT
- Attack vector
- Unauthorized Access
- Threat actor
- External
- Regulator citations
- Maine Attorney General notification
Compliance
- Time to disclose
- 4 weeks(31 days from discovery to filing)
- Compliance flags
- ME AG >30d · 31d
- Discovery-date grounding
- unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
- Clock breakdown
Statute Window Elapsed Threshold Status Maine Discovered: Mar 17, 2026→ Filed with AG: Apr 17, 202631d 30 days (soft) ME AG >30d
Extraction provenance
- Status
- No extraction artifact recorded for this disclosure.