HackingRetail & ConsumerRetailCustomer Data InvolvedData ExfiltratedIdentity (basic)Government IDMediumContained

Rev Up Brands, LLC

bd_50c953c1d5b5f9ef · schema v1 · pii pii-v1

Severity

Medium

Discovered

—

Filed

Apr 21, 2026

To disclose

—

Affected

7state residents only

Linked

5 filings

Confidence

66%

Full breach record for Rev Up Brands, LLC →

Rev Up Brands, LLC d/b/a Revolution Dancewear notified the NH Attorney General that an unauthorized party accessed internal systems from March 16, 2025, to April 3, 2025. The incident affected 7 New Hampshire residents, exposing first/last names and Social Security numbers or ITINs. The company contained the breach, engaged third-party cybersecurity professionals, and is offering credit monitoring to affected individuals.

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Incident timeline

Mar 16, 2025

Begins

Apr 21, 2026

Filed

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Vermont State AGbd_079aae7510dbac652026-04-18 · +3dVerified
Maine State AGbd_d8d517605155178d2026-04-17 · +4dCandidate
Indiana State AGbd_ea785f80867ee4272026-04-17 · +4dVerified
Indiana State AGbd_f44b2d03ee3a99b72026-04-17 · +4dVerified

Name: Rev Up Brands, LLC
norm: rev up brands
Domain: revolutiondancewear.com

Name: Rev Up Brands, LLC
norm: rev up brands
Domain: revolutiondancewear.com
Also named: Rev Up Brands, LLCdba oflegal entity
Revolution Danceweardba oftrade name
Industry: Retail & Consumerllm

Discovered: —
Breach occurred: Mar 16, 2025 – Apr 3, 2025
Materiality determined: —
Notification sent: Apr 17, 2026
Affected individuals: 7state-resident count only
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified the Office of the New Hampshire Attorney General Consumer Protection Bureau

During the incident: Immediately launched an investigation
Contained and secured its internal environment
Worked very closely with third-party cybersecurity professionals experienced in responding to these types of incidents
Conducted an extensive forensic investigation and manual document review
Changes made: Offering the potentially affected residents whose Social Security numbers were potentially impacted with complimentary credit-monitoring services
Advising the potentially affected residents to always remain vigilant in reviewing financial account statements, explanation of benefits statements, and credit reports for fraudulent or irregular activity on a regular basis
Providing contact information for the consumer reporting agencies and the Federal Trade Commission
Continually evaluates and modifies its practices to enhance the security and privacy of the personal information it maintains
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 4 states

View merged incident ↗

Maine State AGApr 17 · first

Indiana State AGApr 17 · first

Vermont State AG+1d

New Hampshire State AG+4d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/rev-up-brands-revolution-dancewear-20260421.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 21, 2026
Raw hash: c3c4aff8f677b57b9eddc98a68e5a6ee187edb2337102c7a2dc7b712e1efec8f

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityRev Up Brands, LLC

Victim entityRev Up Brands, LLC

IncidentUnauthorized Access

Stated responseImmediately launched an investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov