DisclosureLens
HackingRetailCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsMedium

ALPS Brands

bd_d55440a81309efa3 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 26, 2021

Filed

Mar 24, 2021

To disclose

26 days

Affected · nationwide

10,77839 in this filing

Linked

6 filings

Confidence

50%
Full breach record for ALPS Brands →

An external hacking incident at ALPS Brands, discovered on February 26, 2021, resulted in the compromise of names and financial account/card information. The breach occurred between April 20, 2020, and February 26, 2021, affecting 39 Maine residents. Consumers were notified on March 25, 2021.

Maine clockDiscovered Feb 26, 2021 → Filed with AG Mar 24, 202126d ✓ ME AG ≤30d26 days discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 312 days
discovery → filing · 26 days

Apr 20, 2020

Begins

Feb 26, 2021

Discovered

Mar 24, 2021

Filed

This filing is one of 6 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Show 1 more filing ↓up to 14d gap

Filing propagation · 6 filings · 6 states

View merged incident ↗

Pattern: first filing Mar 24 (ME), last Apr 7 (MA) — a 14-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.