HackingRetail & ConsumerRetailStolen CredentialsCapture Stored DataTargetedData ExfiltratedIdentity (basic)Financial accountAuthenticationLowContained

Active Lifestyle Products & Services, Inc

bd_4adb70742bec9557 · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 25, 2021

Filed

Mar 29, 2021

To disclose

5 weeks

Affected

42state residents only

Linked

6 filings

Confidence

66%

Full breach record for Active Lifestyle Products & Services, Inc →

ALPS Brands (Active Lifestyle Products & Services, Inc.) notified the NH AG of a data event affecting 42 NH residents. An unknown third party installed a malicious program on the e-commerce site between April 2020 and Feb 2021 to capture credit card data. ALPS disabled systems, engaged a service provider, and notified affected individuals on March 23, 2021.

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Incident timeline

undetected · 311 days

discovery → filing · 5 weeks / 32 days

Apr 20, 2020

Begins

Feb 25, 2021

Discovered

Mar 29, 2021

Filed

vs. sector median

5 wks faster

This filing is one of 6 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Indiana State AGbd_e7306052c9f90adb2021-03-26 · +3dVerified by operator
Maine State AGbd_d55440a81309efa32021-03-24 · +5dCandidate
California State AGbd_66c0368738e99a572021-04-05 · +7dVerified
Montana State AGbd_9931ba86ec02c7e62021-04-05 · +7dVerified

Show 1 more filing ↓up to 9d gap

Massachusetts State AGbd_08e0b713a66e8be92021-04-07 · +9dVerified

Name: Active Lifestyle Products & Services, Inc
norm: active lifestyle products
Domain: alpsbrands.com

Name: Active Lifestyle Products & Services, Inc
norm: active lifestyle products
Domain: alpsbrands.com
Industry: Retail & Consumerllm

Discovered: Feb 25, 2021
Breach occurred: Apr 20, 2020
Undetected for: 311 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 23, 2021
Affected individuals: 42state-resident count only
Data types: Identity (basic)Financial accountAuthentication
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input CaptureT1074 Data Staged
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General
Initial access: exploit_public_facing

During the incident: Engaged a service provider to investigate the issue
Affected systems were immediately disabled
Technology systems have since been secured and restored to working order
Provided guidance on how the impacted individuals may protect against identity theft and fraud
Provided information on how to place a fraud alert and security freeze on their credit file
Provided information on protecting against tax fraud
Provided contact details for the national consumer reporting agencies
Provided information on how to obtain a free credit report
Encouraged individuals to contact the Federal Trade Commission, their state’s Attorney General, and/or law enforcement agencies
Changes made: Implementing additional security measures designed to prevent a recurrence of such an attack
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(32 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Maine State AGMar 24 · first

Indiana State AG+2d

New Hampshire State AG+5d · this page

California State AG+12d

Montana State AG+12d

Massachusetts State AG+14d

Pattern: first filing Mar 24 (ME), last Apr 7 (MA) — a 14-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/active-lifestyle-products-20210329.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 29, 2021
Raw hash: 095b0ac536611f167acbdb28b80db332672eaeb68cc10bd28654554d0e03546c

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityActive Lifestyle Products & Services, Inc

Victim entityActive Lifestyle Products & Services, Inc

Incidentdiscovered Feb 25, 2021

Stated responseEngaged a service provider to investigate the issue

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov