DisclosureLens
UnknownRetailMedium

Zulily, Inc.

bd_d4316952ca18512e · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jun 26, 2022

Filed

Jul 22, 2022

To disclose

26 days

Affected

24,492

Linked

6 filings

Confidence

95%
Full breach record for Zulily, Inc. →

Zulily, LLC reported a data breach to the Oregon Attorney General. The breach was reported on 2022-07-22. The breach occurred during 2/23/2022 - 6/15/2022. The breach was discovered on 6/26/2022. 24,492 individuals were affected. Notice was sent on 7/22/2022.

Oregon clock✓ OR AG ≤45d26 days discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 123 days
discovery → filing · 26 days

Feb 23, 2022

Begins

Jun 26, 2022

Discovered

Jul 22, 2022

Filed

This filing is one of 6 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Show 1 more filing ↓

Filing propagation · 6 filings · 6 states

View merged incident ↗
Maine State AGJul 22 · first
Montana State AGJul 22 · first
Indiana State AGJul 22 · first
Massachusetts State AGJul 22 · first
California State AGJul 22 · first
Oregon State AGJul 22 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.