MisuseRetail & ConsumerRetailPrivilege AbuseCustomer Data InvolvedData ExfiltratedIdentity (basic)Financial accountFinancial credentialsMedium

Zulily, Inc.

bd_3c2a0b3c2997f9b5 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jun 26, 2022

Filed

Jul 22, 2022

To disclose

26 days

Affected · nationwide

24,492130 in this filing

Linked

6 filings

Confidence

65%

Full breach record for Zulily, Inc. →

Zulily, LLC reported a data breach impacting 24,492 individuals due to insider wrongdoing. The breach occurred between February 23, 2022, and June 15, 2022, and was discovered on June 26, 2022. The compromised information included names and financial account numbers or credit/debit card numbers along with their security codes, access codes, passwords, or PINs. Affected individuals were notified in writing on July 22, 2022.

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Maine clockDiscovered Jun 26, 2022 → Filed with AG Jul 22, 202226d ✓ ME AG ≤30d26 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 123 days

discovery → filing · 26 days

Feb 23, 2022

Begins

Jun 26, 2022

Discovered

Jul 22, 2022

Filed

vs. sector median

5 wks faster

This filing is one of 6 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Montana State AGbd_430b9bf43cf0ad632022-07-22Verified by operator
Indiana State AGbd_70a151ad6b5eea7a2022-07-22Verified
Oregon State AGbd_d4316952ca18512e2022-07-22Verified
Massachusetts State AGbd_dfe6b17bfd4229d92022-07-22Verified

Show 1 more filing ↓

California State AGbd_ec59f3b17c8c3fe92022-07-22Verified

Name: Zulily, Inc.
norm: zulily

Name: Zulily, Inc.
norm: zulily
Industry: Retail & Consumerllm

Discovered: Jun 26, 2022
Breach occurred: Feb 23, 2022 – Jun 15, 2022
Undetected for: 123 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 22, 2022
Affected individuals: 24,492state + nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Data elements: Financial account number
Attack vector: Insider
Threat actor: Internal

During the incident: Sent written notification to affected individuals on July 22, 2022
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 26 days(26 days from discovery to filing)
Compliance flags: ME AG ≤30d · 26d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jun 26, 2022
→ Filed with AG: Jul 22, 2022
26d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jun 26, 2022 → Filed with AG: Jul 22, 2022	26d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Montana State AGJul 22 · first

Indiana State AGJul 22 · first

Oregon State AGJul 22 · first

Massachusetts State AGJul 22 · first

California State AGJul 22 · first

Maine State AGJul 22 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/d7842f53-5e1a-4b92-8c44-62aec40b5ea5.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 22, 2022
Raw hash: 96f3d8df5aee3a2207cc0b271ae61111454df91b2156cc4095f8611ebd3d74d2

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityZulily, Inc.

Victim entityZulily, Inc.

Incidentdiscovered Jun 26, 2022

Stated responseSent written notification to affected individuals on July 22, 2022

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov