HackingTechnologyInformationVulnerability ExploitCapture Stored DataData ExfiltratedCustomer Data InvolvedDelayed DiscoveryFinancial accountIdentity (basic)LowContained

Asset Marketing Services, LLC

bd_ce0b8af5291c5d00 · schema v1 · pii pii-v1

Severity

Low

Discovered

May 3, 2021

Filed

Jun 23, 2021

To disclose

7 weeks

Affected

Not disclosed

Linked

8 filings

Confidence

65%

Full breach record for Asset Marketing Services, LLC →

Asset Marketing Services, LLC d/b/a GovMint.com disclosed that an unknown actor gained unauthorized access to its website between May 21, 2020, and May 3, 2021. The actor deployed unusual code on the order entry platform to exfiltrate customer data, including names and credit card information. The company discovered the incident on May 3, 2021, and notified affected individuals on May 26, 2021. Remediation efforts included hiring cybersecurity experts, installing additional firewalls, and upgrading security software. Identity monitoring services were offered to affected customers.

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California clockDiscovered May 3, 2021 → Notified May 26, 202123d ✓ CA 60-day OK7 weeks discovery → filing

Incident timeline

undetected · 347 days

discovery → filing · 7 weeks / 51 days

May 21, 2020

Begins

May 3, 2021

Discovered

Jun 23, 2021

Filed

vs. sector median

11 wks faster

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Oregon State AGbd_03971019feef54812021-06-23Verified
Maine State AGbd_85f50a957b35567c2021-06-23Verified
Indiana State AGbd_a1c1440c614a7dcb2021-06-23Verified
Washington State AGbd_cdfad0ce3d94a9412021-06-23Verified

Show 3 more filings ↓up to 173d gap

Massachusetts State AGbd_f50c25dd3c8701442021-06-23Verified
New Hampshire State AGbd_ff6168e51444d3192021-06-28 · +5dVerified
Illinois State AGbd_34e43eea60d60fed2021-01-01 · +173dCandidate

Name: Asset Marketing Services, LLC
norm: asset marketing
Domain: govmint.com

Name: Asset Marketing Services, LLC
norm: asset marketing
Domain: govmint.com
Also named: Asset Marketing Services, LLCdba oflegal entity
GovMint.comdba oftrade name
Industry: Technologyllm

Discovered: May 3, 2021
Breach occurred: May 21, 2020 – May 3, 2021
Undetected for: 347 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 26, 2021
Affected individuals: Not disclosed
Data types: Financial accountIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: Notifying regulatory authorities, as required by law
Initial access: exploit_public_facing

During the incident: Launched an investigation to determine the nature and scope of the event
Notified law enforcement
Notifying regulatory authorities, as required by law
Offering 12 months of identity monitoring services through TransUnion at no cost
Changes made: Increased the frequency of patching updates
Hired experts to enhance cybersecurity response and detection
Installed additional firewalls
Implemented additional limits to mitigate further risk
Upgraded software and hardware on all firewalls and malware scanning programs across all servers and desktops
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 7 weeks(51 days from discovery to filing)
Compliance flags: CA 60-day OK · 23d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: May 3, 2021
→ Notified: May 26, 2021
23d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: May 3, 2021 → Notified: May 26, 2021	23d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Illinois State AGJan 1 · first

Oregon State AG+173d

Maine State AG+173d

Indiana State AG+173d

Washington State AG+173d

Massachusetts State AG+173d

California State AG+173d · this page

New Hampshire State AG+178d

Pattern: first filing Jan 1 (IL), last Jun 28 (NH) — a 178-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-542194
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 23, 2021
Raw hash: 1dc3bc2f39065d609ce1dfde3f1d62c5c330f94b15f917adf22e12f3a4b77a15

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityAsset Marketing Services, LLC

Victim entityAsset Marketing Services, LLC

Incidentdiscovered May 3, 2021

Stated responseLaunched an investigation to determine the nature and scope of the event

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov