HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Asset Marketing Services, LLC

bd_85f50a957b35567c · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 3, 2021

Filed

Jun 23, 2021

To disclose

7 weeks

Affected · nationwide

55,029296 in this filing

Linked

8 filings

Confidence

66%

Full breach record for Asset Marketing Services, LLC →

Asset Marketing Services, LLC (d/b/a GovMint.com) experienced an external system breach (hacking) on May 21, 2020, discovered on May 3, 2021. The incident affected 55,029 individuals, including 296 Maine residents. Stolen data included names and financial account or credit/debit card numbers (with security codes/PINs). The company provided written notification and offered 12 months of credit monitoring via Epiq.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered May 3, 2021 → Filed with AG Jun 23, 202151d ⏱ ME AG >30d7 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 347 days

discovery → filing · 7 weeks / 51 days

May 21, 2020

Begins

May 3, 2021

Discovered

Jun 23, 2021

Filed

vs. sector median

1 wks faster

This filing is one of 8 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (7) · sorted by filing gap

Oregon State AGbd_03971019feef54812021-06-23Verified
Indiana State AGbd_a1c1440c614a7dcb2021-06-23Verified
Washington State AGbd_cdfad0ce3d94a9412021-06-23Verified
California State AGbd_ce0b8af5291c5d002021-06-23Verified

Show 3 more filings ↓up to 173d gap

Massachusetts State AGbd_f50c25dd3c8701442021-06-23Verified
New Hampshire State AGbd_ff6168e51444d3192021-06-28 · +5dVerified
Illinois State AGbd_34e43eea60d60fed2021-01-01 · +173dCandidate

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: Asset Marketing Services, LLC
norm: asset marketing
Domain: govmint.com
Also named: Asset Marketing Services, LLCdba oflegal entity
GovMint.comdba oftrade name
Industry: Retail & Consumerllm

Discovered: May 3, 2021
Breach occurred: May 21, 2020
Undetected for: 347 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 23, 2021
Affected individuals: 55,029state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Offered 12 months of credit monitoring through Epiq
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 7 weeks(51 days from discovery to filing)
Compliance flags: ME AG >30d · 51d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: May 3, 2021
→ Filed with AG: Jun 23, 2021
51d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: May 3, 2021 → Filed with AG: Jun 23, 2021	51d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 8 filings · 8 states

View merged incident ↗

Illinois State AGJan 1 · first

Oregon State AG+173d

Indiana State AG+173d

Washington State AG+173d

California State AG+173d

Massachusetts State AG+173d

Maine State AG+173d · this page

New Hampshire State AG+178d

Pattern: first filing Jan 1 (IL), last Jun 28 (NH) — a 178-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/20ab812e-4d74-49d3-b93b-6556ed7a2c6f.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 23, 2021
Raw hash: 98ebc9fcc2a58d07fba05580c3c46ddcc54ec8af8550b9c25849e2290505d9e3

Linked disclosures

Regulatory filings (7) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityAsset Marketing Services, LLC

Incidentdiscovered May 3, 2021

Stated responseSent written notification to affected consumers

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov