HackingFinancial ServicesFinanceTargetedCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Payactiv

bd_cba3b5443bba44b3 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Aug 19, 2025

Filed

Oct 11, 2025

To disclose

8 weeks

Affected

118state residents only

Linked

11 filings

Confidence

66%

Full breach record for Payactiv →

Payactiv, Inc. reported an external system breach (hacking) affecting 118 Maine residents. Unauthorized access occurred between April 3 and August 20, 2025. Payactiv identified unusual activity on August 19, 2025, and confirmed on September 12 that names and SSNs were accessed. Notifications were mailed on September 29, 2025, offering one year of credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Aug 19, 2025 → Filed with AG Oct 11, 202553d ⏱ ME AG >30d8 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 138 days

discovery → filing · 8 weeks / 53 days

Apr 3, 2025

Begins

Aug 19, 2025

Discovered

Oct 11, 2025

Filed

vs. sector median

2 wks faster

This filing is one of 11 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Washington State AGbd_384bdccd7645f4e12025-10-11Verified by operator
Oregon State AGbd_3ce26a4c298b1b782025-10-11Verified by operator
Massachusetts State AGbd_8be66137203225392025-10-11Verified
California State AGbd_f8b2d1de52f6d8942025-10-11Verified

Show 6 more filings ↓up to 88d gap

Vermont State AGbd_3157c62a8df34b922025-09-30 · +11dVerified
Nebraska State AGbd_6126269966c2978a2025-09-29 · +12dVerified
New Hampshire State AGbd_7e085442c1731a302025-09-29 · +12dVerified
Montana State AGbd_e3ea6aa0a8094db52025-09-29 · +12dCandidate
Indiana State AGbd_69970be9b9ebe3362025-09-25 · +16dVerified
Texas State AGbd_e018df5178963fbc2026-01-07 · +88dVerified

Name: Payactiv
norm: payactiv
Domain: payactivapp.com
Industry: Financial Services

Name: Payactiv
norm: payactiv
Domain: payactivapp.com
Industry: Financial Services
Industry: Financial Servicesllm

Discovered: Aug 19, 2025
Breach occurred: Apr 3, 2025 – Aug 20, 2025
Undetected for: 138 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 29, 2025
Affected individuals: 118state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: External
Regulator citations: Notified Maine Attorney General
Initial access: exploit_public_facing

During the incident: Activated response protocols
Launched an investigation with the support of third-party cybersecurity experts
Law enforcement was notified
Established a dedicated, toll-free call center
Changes made: Taken steps to enhance its existing security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(53 days from discovery to filing)
Compliance flags: ME AG >30d · 53d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 19, 2025
→ Filed with AG: Oct 11, 2025
53d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 19, 2025 → Filed with AG: Oct 11, 2025	53d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Indiana State AGSep 25 · first

Nebraska State AG+4d

New Hampshire State AG+4d

Montana State AG+4d

Vermont State AG+5d

Washington State AG+16d

Oregon State AG+16d

Massachusetts State AG+16d

California State AG+16d

Maine State AG+16d · this page

Texas State AG+104d

Pattern: first filing Sep 25 (IN), last Jan 7 (TX) — a 104-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/8d80431c-c6ef-4bf1-9949-3200a370974c.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 11, 2025
Raw hash: 076894429fc58e9735b51a1e6b394326e69b880e1f890fc4022dcffd9145d918

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityPayactiv

Victim entityPayactiv

Incidentdiscovered Aug 19, 2025

Stated responseActivated response protocols

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov