HackingRetail & ConsumerRetailData ExfiltratedDelayed DiscoveryCustomer Data InvolvedCredentialsIdentity (basic)High

Zoetop Business Co. Ltd.

bd_ca8ffe481ed451c3 · schema v1 · pii pii-v1

Severity

High

Discovered

Sep 7, 2020

Filed

Dec 31, 2020

To disclose

16 weeks

Affected · nationwide

7,341,38226,294 in this filing

Linked

6 filings

Confidence

65%

Full breach record for Zoetop Business Co. Ltd. →

Zoetop Business Co. Ltd., operator of the e-commerce website ROMWE, discovered that customer usernames and passwords were found on the dark web. The breach, which occurred on July 14, 2018, was discovered on September 7, 2020, and affected 7,341,382 individuals. The company responded by forcing password resets for affected customers and offering 12 months of identity theft protection services through ID Experts.

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Maine clockDiscovered Sep 7, 2020 → Filed with AG Dec 31, 2020115d ⏱ ME AG >30d16 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 786 days

discovery → filing · 16 weeks / 115 days

Jul 14, 2018

Begins

Sep 7, 2020

Discovered

Dec 31, 2020

Filed

vs. sector median

+7 wks slower

This filing is one of 6 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Hawaii State AGbd_271b7984a05d02e12020-12-31Verified
New Hampshire State AGbd_428fb89126c6b0542020-12-30 · +1dVerified
Montana State AGbd_968d24071690c48b2020-12-30 · +1dVerified
Oregon State AGbd_9d77d7554153d6ce2020-12-30 · +1dCandidate

Show 1 more filing ↓up to 1d gap

Washington State AGbd_f2dc608b022f8e152020-12-30 · +1dVerified

Name: Zoetop Business Co. Ltd.
norm: zoetop business

Name: Zoetop Business Co. Ltd.
norm: zoetop business
Industry: Retail & Consumerllm

Discovered: Sep 7, 2020
Breach occurred: Jul 14, 2018
Undetected for: 786 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 30, 2020
Affected individuals: 7,341,382state + nationwide
Data types: CredentialsIdentity (basic)
Attack vector: Unauthorized Access
Threat actor: External

During the incident: Forced password resets for all potentially affected customers
Emailed notice to customers potentially impacted by this incident
Established a toll-free phone number and a dedicated website page to provide customers more information
Publication of a media notice as part of substitute notice
Offering potentially affected customers free identity theft protection services through ID Experts
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 16 weeks(115 days from discovery to filing)
Compliance flags: ME AG >30d · 115dME resident >60d · 114dME CRA notice due
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Sep 7, 2020
→ Filed with AG: Dec 31, 2020
115d 30 days (soft) ME AG >30d
Maine
Discovered: Sep 7, 2020
→ Notified: Dec 30, 2020
114d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Sep 7, 2020 → Filed with AG: Dec 31, 2020	115d	30 days (soft)	ME AG >30d
Maine	Discovered: Sep 7, 2020 → Notified: Dec 30, 2020	114d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

New Hampshire State AGDec 30 · first

Montana State AGDec 30 · first

Oregon State AGDec 30 · first

Washington State AGDec 30 · first

Hawaii State AG+1d

Maine State AG+1d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/28a8ba39-b339-4c97-82f5-f1d2e138bde1.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 31, 2020
Raw hash: e1b0427f8f598c535cd6103469306424678b0e28262d44b1a47ecd32411c2f0f

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityZoetop Business Co. Ltd.

Victim entityZoetop Business Co. Ltd.

Incidentdiscovered Sep 7, 2020

Stated responseForced password resets for all potentially affected customers

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov