HackingProfessional ServicesProfessional ServicesCustomer Data InvolvedIdentity (basic)Government IDHighContained

Better Business Bureau Serving the Pacific Southwest, Central & Inland California

bd_c42b4a4be9423b57 · schema v1 · pii pii-v1

Severity

High

Discovered

May 31, 2024

Filed

May 22, 2025

To disclose

22 days

Affected · nationwide

8,5657 in this filing

Linked

4 filings

Confidence

66%

Full breach record for Better Business Bureau Serving the Pacific Southwest, Central & Inland California →

Better Business Bureau Serving the Pacific Southwest, Central & Inland California reported an external system breach (hacking) occurring on May 31, 2024. The incident affected 8,565 individuals, including 7 Maine residents. Personal information compromised included names and government identifiers (SSN). Notices were sent on May 21, 2025, offering 12 months of Experian credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered May 31, 2024 → Filed with AG May 22, 2025356d ✗ ME AG >90d22 days discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 51 weeks / 356 days

May 31, 2024

Begins

May 31, 2024

Discovered

May 22, 2025

Filed

vs. sector median

15 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Nebraska State AGbd_21774c9c5a4b47002025-05-22Verified
California State AGbd_7cd92374ce6500eb2025-05-22Candidate
New Hampshire State AGbd_05ee5397ba192be52025-05-27 · +5dVerified

Name: Better Business Bureau Serving the Pacific Southwest, Central & Inland California
norm: better business bureau serving the pacific southwest central inland california

Name: Better Business Bureau Serving the Pacific Southwest, Central & Inland California
norm: better business bureau serving the pacific southwest central inland california
Industry: Professional Servicesllm

Discovered: May 31, 2024
Breach occurred: May 31, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 21, 2025
Affected individuals: 8,565state + nationwide
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Took action to secure our systems
Began a thorough investigation with the help of experienced cybersecurity experts
Changes made: Continually evaluate and modify our practices and internal controls to enhance the security and privacy of your personal information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 22 days(22 days from discovery to filing)
Compliance flags: ME AG >90d · 356dME resident >180d · 355d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: May 31, 2024
→ Filed with AG: May 22, 2025
356d 90 days ME AG >90d
Maine
Discovered: May 31, 2024
→ Notified: May 21, 2025
355d 180 days ME resident >180d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: May 31, 2024 → Filed with AG: May 22, 2025	356d	90 days	ME AG >90d
Maine	Discovered: May 31, 2024 → Notified: May 21, 2025	355d	180 days	ME resident >180d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Nebraska State AGMay 22 · first

California State AGMay 22 · first

Maine State AGMay 22 · first · this page

New Hampshire State AG+5d

Pattern: first filing May 22 (NE), last May 27 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/6624589d-13f6-4802-8358-30fc80168e28.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 22, 2025
Raw hash: 243dc618063e39e7009397f04d959b9d91ca9226c17b55c16237ba8697585270

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityBetter Business Bureau Serving the Pacific Southwest, Central & Inland California

Victim entityBetter Business Bureau Serving the Pacific Southwest, Central & Inland California

Incidentdiscovered May 31, 2024

Stated responseTook action to secure our systems

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov