DisclosureLens
HackingRetail & ConsumerRetailTargetedCustomer Data InvolvedIdentity (basic)LowContained

O'Neill Wetsuits, L.L.C.

bd_c0ac88cd3e5e8222 · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 25, 2025

Filed

May 23, 2025

To disclose

12 weeks

Affected · nationwide

5742 in this filing

Linked

3 filings

Confidence

66%
Full breach record for O'Neill Wetsuits, L.L.C. →

O'Neill Wetsuits, L.L.C. reported an external system breach (hacking) occurring Feb 23-25, 2025. The incident affected 574 individuals, including 2 Maine residents. The company took systems offline, engaged third-party experts, and notified law enforcement. Affected data included names and personal identifiers. Identity theft protection services were offered.

Maine clockDiscovered Feb 25, 2025 → Filed with AG May 23, 202587d ⏱ ME AG >30d12 weeks discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 2 days
discovery → filing · 12 weeks / 87 days

Feb 23, 2025

Begins

Feb 25, 2025

Discovered

May 23, 2025

Filed

vs. sector median

+5 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Filing propagation · 3 filings · 3 states

View merged incident ↗
New Hampshire State AGMay 23 · first
Massachusetts State AGMay 23 · first
Maine State AGMay 23 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.