HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedIdentity (basic)LowContained

O'Neill Wetsuits, L.L.C.

bd_478a2f555be762a3 · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 25, 2025

Filed

May 23, 2025

To disclose

12 weeks

Affected

3state residents only

Linked

3 filings

Confidence

66%

Full breach record for O'Neill Wetsuits, L.L.C. →

O'Neill Wetsuits, L.L.C. notified the New Hampshire Attorney General of a cybersecurity incident affecting 3 NH residents. Unauthorized access occurred Feb 23-25, 2025. Basic PII was accessed. ONW took systems offline, engaged third-party experts, and notified the FBI. Identity theft protection services were offered to affected individuals.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 2 days

discovery → filing · 12 weeks / 87 days

Feb 23, 2025

Begins

Feb 25, 2025

Discovered

May 23, 2025

Filed

vs. sector median

+5 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_4c27b3edb2859c212025-05-23Verified
Maine State AGbd_c0ac88cd3e5e82222025-05-23Candidate

Name: O'Neill Wetsuits, L.L.C.
norm: o neill wetsuits

Name: O'Neill Wetsuits, L.L.C.
norm: o neill wetsuits
Industry: Retail & Consumerllm

Discovered: Feb 25, 2025
Breach occurred: Feb 23, 2025 – Feb 25, 2025
Undetected for: 2 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 23, 2025
Affected individuals: 3state-resident count only
Data types: Identity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Notified the FBI and cooperated with their investigation
Initial access: valid_credentials

During the incident: Took its systems offline
Launched an investigation
Engaged leading third-party cybersecurity experts to assist with the investigation
Notified the FBI and cooperated with their investigation
Changes made: Implemented additional security protocols designed to enhance the security of its IT system environments
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(87 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Massachusetts State AGMay 23 · first

Maine State AGMay 23 · first

New Hampshire State AGMay 23 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/o-neill-wetsuits-20250523.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 23, 2025
Raw hash: 4332b48efeb019fcecd82e046eecd76697d3aaf72130895736ccdda1e4e55126

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityO'Neill Wetsuits, L.L.C.

Victim entityO'Neill Wetsuits, L.L.C.

Incidentdiscovered Feb 25, 2025

Stated responseTook its systems offline

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov