HackingRetail & ConsumerRetailTargetedIdentity (basic)PIILowContained

Hy LaBonne & Sons, Inc.

bd_c05fb4c6e606bf09 · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 16, 2026

Filed

May 5, 2026

To disclose

7 weeks

Affected

18state residents only

Linked

5 filings

Confidence

66%

Full breach record for Hy LaBonne & Sons, Inc. →

Hy LaBonne & Sons, Inc. reported an external system breach (hacking) on October 20, 2025, discovered on March 16, 2026. The incident affected 18 Maine residents, involving unauthorized access to files containing names and other personal identifiers. The company engaged cybersecurity specialists, notified law enforcement, and provided 24 months of credit monitoring via Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Mar 16, 2026 → Filed with AG May 5, 202650d ⏱ ME AG >30d7 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 147 days

discovery → filing · 7 weeks / 50 days

Oct 20, 2025

Begins

Mar 16, 2026

Discovered

May 5, 2026

Filed

vs. sector median

on median

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

New Hampshire State AGbd_13e830a3f51e82b92026-05-05Verified
Indiana State AGbd_62c561375abf8b852026-05-05Verified
Massachusetts State AGbd_84a5bffe6193242e2026-05-05Candidate
Vermont State AGbd_89a60533b8b5625f2026-05-05Verified

Name: Hy LaBonne & Sons, Inc.
norm: hy labonne sons

Name: Hy LaBonne & Sons, Inc.
norm: hy labonne sons
Industry: Retail & Consumerllm

Discovered: Mar 16, 2026
Breach occurred: Oct 20, 2025
Undetected for: 147 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 5, 2026
Affected individuals: 18state-resident count only
Data types: Identity (basic)PII
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Reported the event to appropriate governmental agencies and federal law enforcement
Initial access: exploit_public_facing

During the incident: Launched an investigation to confirm the full nature and scope of the activity with the assistance of industry-leading cybersecurity specialists
Notified federal law enforcement
Performed a comprehensive third-party review of the impacted files
Undertook a detailed internal review of our records to identify contact information
Reported the event to appropriate governmental agencies and federal law enforcement
Offering 24 months of credit monitoring and identity theft protection services through Experian
Changes made: Reviewing our policies, procedures, and processes to reduce the likelihood of a similar future event
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 7 weeks(50 days from discovery to filing)
Compliance flags: ME AG >30d · 50d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Mar 16, 2026
→ Filed with AG: May 5, 2026
50d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Mar 16, 2026 → Filed with AG: May 5, 2026	50d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

New Hampshire State AGMay 5 · first

Indiana State AGMay 5 · first

Massachusetts State AGMay 5 · first

Vermont State AGMay 5 · first

Maine State AGMay 5 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/09db7d0d-4847-4b8a-b55b-74cf0b5dc4c0.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 5, 2026
Raw hash: dc065d900bf0ec73287bd9e9ba7cc72b6b0b07a573d2a2ab4cae9474ff0ae1a1

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityHy LaBonne & Sons, Inc.

Victim entityHy LaBonne & Sons, Inc.

Incidentdiscovered Mar 16, 2026

Stated responseLaunched an investigation to confirm the full nature and scope of the activity with the assistance of industry-leading cybersecurity specialists

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov