HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedEmployee Data InvolvedIdentity (basic)Government IDPHIHealth (basic)MediumContained

Hy LaBonne & Sons, Inc.

bd_13e830a3f51e82b9 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Oct 20, 2025

Filed

May 5, 2026

To disclose

28 weeks

Affected

16state residents only

Linked

5 filings

Confidence

64%

Full breach record for Hy LaBonne & Sons, Inc. →

Hy LaBonne & Sons, Inc. (dba LaBonne's Markets) notified the NH Attorney General of a cyberattack on October 20, 2025, where unauthorized access led to the download of files containing names, SSNs, and medical information for approximately 16 NH residents. The company engaged forensic specialists, notified law enforcement, and is offering 24 months of credit monitoring.

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Incident timeline

discovery → filing · 28 weeks / 197 days

Oct 20, 2025

Begins

Oct 20, 2025

Discovered

May 5, 2026

Filed

vs. sector median

+21 wks slower

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Indiana State AGbd_62c561375abf8b852026-05-05Verified
Massachusetts State AGbd_84a5bffe6193242e2026-05-05Candidate
Vermont State AGbd_89a60533b8b5625f2026-05-05Verified
Maine State AGbd_c05fb4c6e606bf092026-05-05Verified

Name: Hy LaBonne & Sons, Inc.
norm: hy labonne sons

Name: Hy LaBonne & Sons, Inc.
norm: hy labonne sons
Also named: Hy LaBonne & Sons, Inc.dba oflegal entity
LaBonne's Marketsdba oftrade name
Industry: Retail & Consumerllm

Discovered: Oct 20, 2025
Breach occurred: Oct 20, 2025
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 5, 2026
Affected individuals: 16state-resident count only
Data types: Identity (basic)Government IDPHIHealth (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: Notified federal law enforcementProvided preliminary notice to the Connecticut Attorney General’s Office on January 29, 2026Provided notice to the New Hampshire Attorney General on May 5, 2026

During the incident: Launched an investigation with the assistance of industry-leading cybersecurity and digital forensics specialists
Notified federal law enforcement
Performed a comprehensive third-party review of the impacted files
Undertook a detailed internal review of its records to validate the data and identify contact information
Provided written notice to potentially affected individuals
Provided written notice to appropriate state regulators
Changes made: Working to implement additional technical safeguards
Providing cybersecurity training to its employees
Providing complimentary access to credit monitoring services for twenty-four (24) months, through Experian
Providing a toll-free assistance telephone line
Providing guidance on how to better protect against identity theft and fraud
Providing information on how to place a fraud alert and security freeze
Reviewing policies, procedures, and processes to reduce the likelihood of a similar future event
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 28 weeks(197 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Indiana State AGMay 5 · first

Massachusetts State AGMay 5 · first

Vermont State AGMay 5 · first

Maine State AGMay 5 · first

New Hampshire State AGMay 5 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/hy-labonne-sons-labonnes-markets-20260505.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 5, 2026
Raw hash: 4b34089df19f8ea278e95bbbfc099a70be3a35ced432ae8538002e3d361e1a00

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityHy LaBonne & Sons, Inc.

Victim entityHy LaBonne & Sons, Inc.

Incidentdiscovered Oct 20, 2025

Stated responseLaunched an investigation with the assistance of industry-leading cybersecurity and digital forensics specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov