HackingRetailCustomer Data InvolvedData ExfiltratedDelayed DiscoveryIdentity (basic)Financial accountFinancial credentialsPCIMediumContained

The NOCO Company

bd_b96d97e8ca5f5338 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 15, 2021

Filed

May 18, 2021

To disclose

5 weeks

Affected · nationwide

5,74324 in this filing

Linked

6 filings

Confidence

64%

Full breach record for The NOCO Company →

The NOCO Company experienced an external system breach (hacking) that occurred between October 8, 2019, and March 23, 2021. The breach was discovered on April 15, 2021. The incident resulted in the compromise of names and financial account or credit/debit card numbers, including security codes, for 5,743 individuals, including 24 residents of Maine. Affected individuals were notified on May 18, 2021.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Apr 15, 2021 → Filed with AG May 18, 202133d ⏱ ME AG >30d5 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 555 days

discovery → filing · 5 weeks / 33 days

Oct 8, 2019

Begins

Apr 15, 2021

Discovered

May 18, 2021

Filed

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

California State AGbd_09da81db733948c92021-05-18Candidate
Montana State AGbd_141af2953e8ba7592021-05-18Verified
Indiana State AGbd_3c5747c7c6d831e22021-05-18Verified
New Hampshire State AGbd_77294e280b3148f32021-05-18Verified

Show 1 more filing ↓

Massachusetts State AGbd_cc8b163925f425052021-05-18Verified

Name: The NOCO Company
norm: the noco
Domain: noco.com

Name: The NOCO Company
norm: the noco
Domain: noco.com

Discovered: Apr 15, 2021
Breach occurred: Oct 8, 2019 – Mar 23, 2021
Undetected for: 555 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 18, 2021
Affected individuals: 5,743state + nationwide
Data types: Identity (basic)Financial accountFinancial credentialsPCI
Data elements: Financial account number
Attack vector: Unauthorized Access
Threat actor: External

During the incident: Provided written notification to affected individuals
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(33 days from discovery to filing)
Compliance flags: ME AG >30d · 33d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Apr 15, 2021
→ Filed with AG: May 18, 2021
33d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Apr 15, 2021 → Filed with AG: May 18, 2021	33d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

California State AGMay 18 · first

Montana State AGMay 18 · first

Indiana State AGMay 18 · first

New Hampshire State AGMay 18 · first

Massachusetts State AGMay 18 · first

Maine State AGMay 18 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/29c88bde-a520-4884-b2ba-b352f68dfc6d.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 18, 2021
Raw hash: dde3f8f6f5f776cce0d2fd259927c826ce179b7ee8318f2f9ee58b40ca0ece77

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityThe NOCO Company

Victim entityThe NOCO Company

Incidentdiscovered Apr 15, 2021

Stated responseProvided written notification to affected individuals

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov