HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountLowContained

The NOCO Company

bd_77294e280b3148f3 · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 23, 2021

Filed

May 18, 2021

To disclose

8 weeks

Affected

42state residents only

Linked

6 filings

Confidence

66%

Full breach record for The NOCO Company →

The NOCO Company notified the New Hampshire Attorney General of a security incident involving 42 NH residents. Malicious code on noco.com allowed unauthorized copying of names, usernames, passwords, and credit/debit card numbers between Oct 8, 2019, and March 23, 2021. NOCO removed the code, engaged forensic investigators, and began mailing notifications on May 18, 2021.

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Incident timeline

undetected · 532 days

discovery → filing · 8 weeks / 56 days

Oct 8, 2019

Begins

Mar 23, 2021

Discovered

May 18, 2021

Filed

vs. sector median

2 wks faster

This filing is one of 6 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

California State AGbd_09da81db733948c92021-05-18Candidate
Montana State AGbd_141af2953e8ba7592021-05-18Verified
Indiana State AGbd_3c5747c7c6d831e22021-05-18Verified
Maine State AGbd_b96d97e8ca5f53382021-05-18Verified

Show 1 more filing ↓

Massachusetts State AGbd_cc8b163925f425052021-05-18Verified

Name: The NOCO Company
norm: the noco
Domain: noco.com

Name: The NOCO Company
norm: the noco
Domain: noco.com
Industry: Retail & Consumerllm

Discovered: Mar 23, 2021
Breach occurred: Oct 8, 2019 – Mar 23, 2021
Undetected for: 532 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 18, 2021
Affected individuals: 42state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input Capture
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General
Initial access: exploit_public_facing

During the incident: Retained Baker & Hostetler, LLP to provide legal advice and assistance investigating and responding to the incident
Engaged a cybersecurity investigator to conduct a forensic review
Identified malicious code on NOCO’s website and removed it
Began mailing notification letters to the New Hampshire residents
Established a dedicated, toll-free call center
Changes made: Updated passwords
Implemented additional security safeguards and controls on its website
Routed payments to occur solely on Amazon or PayPal until all security enhancements on the website are or have been completed
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(56 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

California State AGMay 18 · first

Montana State AGMay 18 · first

Indiana State AGMay 18 · first

Maine State AGMay 18 · first

Massachusetts State AGMay 18 · first

New Hampshire State AGMay 18 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/noco-20210518.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 18, 2021
Raw hash: b6e0e3019fa712cebc6cdef20327b229ddc4945c2f929c9731c4ca0bd78313fe

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityThe NOCO Company

Victim entityThe NOCO Company

Incidentdiscovered Mar 23, 2021

Stated responseRetained Baker & Hostetler, LLP to provide legal advice and assistance investigating and responding to the incident

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov