HackingRetail & ConsumerRetailCustomer Data InvolvedEmployee Data InvolvedIdentity (basic)Government IDMediumContained

Athena Cosmetics

bd_b43e52a416dc3cff · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 16, 2025

Filed

Apr 15, 2025

To disclose

13 weeks

Affected · nationwide

4221 in this filing

Linked

3 filings

Confidence

67%

Full breach record for Athena Cosmetics →

Athena Cosmetics, Inc. d/b/a RevitaLash Cosmetics reported an external system breach (hacking) discovered on January 16, 2025. The incident affected 422 individuals, including 1 Maine resident. Compromised data included names, Social Security numbers, and passport numbers. The company engaged independent cybersecurity experts, notified the Maine AG, and provided 12 months of credit monitoring via IDX.

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Maine clockDiscovered Jan 16, 2025 → Filed with AG Apr 15, 202589d ⏱ ME AG >30d13 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

discovery → filing · 13 weeks / 89 days

Jan 16, 2025

Discovered

Apr 15, 2025

Filed

vs. sector median

+5 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

New Hampshire State AGbd_249e1e2a1116a61f2025-04-15Verified
Indiana State AGbd_f7ce78eb7707c69e2025-04-15Candidate

Name: Constangy, Brooks, Smith & Prophete, LLP
norm: constangy brooks smith prophete

Name: Athena Cosmetics
norm: athena cosmetics
Also named: Athena Cosmetics, Inc.dba oflegal entity
RevitaLash Cosmeticsdba oftrade name
Industry: Retail & Consumerllm

Discovered: Jan 16, 2025
Materiality determined: —
Notification sent: Apr 15, 2025
Affected individuals: 422state + nationwide
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified Maine Attorney General
Initial access: exploit_public_facing

During the incident: Initiated an investigation with the assistance of independent cybersecurity experts
Undertook a comprehensive review of those files
Provided written notice of this incident to approximately 1 Maine resident
Providing access to credit monitoring services for 12 months through IDX
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(89 days from discovery to filing)
Compliance flags: ME AG >30d · 89d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jan 16, 2025
→ Filed with AG: Apr 15, 2025
89d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jan 16, 2025 → Filed with AG: Apr 15, 2025	89d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

New Hampshire State AGApr 15 · first

Indiana State AGApr 15 · first

Maine State AGApr 15 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/940591fe-e37c-43e1-9da6-e71e20360f90.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 15, 2025
Raw hash: e3233d9549a9d61dae43fedb53bd13a7040f11fa4a0f6fcceb0e839c8ac6f3db

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityConstangy, Brooks, Smith & Prophete, LLP

Victim entityAthena Cosmetics

Incidentdiscovered Jan 16, 2025

Stated responseInitiated an investigation with the assistance of independent cybersecurity experts

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov