HackingRetail & ConsumerRetailCustomer Data InvolvedPIIIdentity (basic)LowContained

Athena Cosmetics

bd_249e1e2a1116a61f · schema v1 · pii pii-v1

Severity

Low

Discovered

Jan 16, 2025

Filed

Apr 15, 2025

To disclose

13 weeks

Affected

1state residents only

Linked

3 filings

Confidence

65%

Full breach record for Athena Cosmetics →

Athena Cosmetics, Inc. d/b/a RevitaLash Cosmetics notified the New Hampshire Attorney General on April 15, 2025, of a data event discovered on January 16, 2025. Unauthorized acquisition of files containing personal information of current and former employees and vendors was determined on April 3, 2025. One New Hampshire resident was affected. The company engaged cybersecurity experts and is offering credit monitoring services.

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Incident timeline

discovery → filing · 13 weeks / 89 days

Jan 16, 2025

Discovered

Apr 3, 2025

Scope determined

Apr 15, 2025

Filed

vs. sector median

+5 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Maine State AGbd_b43e52a416dc3cff2025-04-15Verified
Indiana State AGbd_f7ce78eb7707c69e2025-04-15Candidate

Name: Athena Cosmetics
norm: athena cosmetics

Name: Athena Cosmetics
norm: athena cosmetics
Also named: Athena Cosmetics, Inc.dba oflegal entity
RevitaLash Cosmeticsdba oftrade name
Industry: Retail & Consumerllm

Discovered: Jan 16, 2025
Materiality determined: Apr 3, 2025
Notification sent: Apr 15, 2025
Affected individuals: 1state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified New Hampshire Office of the Attorney General

During the incident: Initiated an investigation with the assistance of independent cybersecurity experts
Undertook a comprehensive review of those files
Assess the security of Athena systems
Identify potentially affected individuals
Providing access to credit monitoring services for through IDX to individuals whose personal information was potentially affected by this incident at no cost to these individuals
Changes made: Working to implement additional safeguards and training to its employees
Implemented measures to enhance security and minimize the risk of a similar incident occurring in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(89 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Maine State AGApr 15 · first

Indiana State AGApr 15 · first

New Hampshire State AGApr 15 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/athena-cosmetics-revitalash-20250415.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 15, 2025
Raw hash: 035192bf85d3366bfcb1775c564a603cba3673b4a48f49228051a05e40c55ea8

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityAthena Cosmetics

Victim entityAthena Cosmetics

Incidentdiscovered Jan 16, 2025

Stated responseInitiated an investigation with the assistance of independent cybersecurity experts

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov