HackingRetail & ConsumerRetailCustomer Data InvolvedPIIIdentity (basic)LowContained

New England Ice Cream Company

bd_9eab939e2d2e1203 · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 7, 2023

Filed

Jul 3, 2023

To disclose

17 weeks

Affected

17state residents only

Linked

4 filings

Confidence

66%

Full breach record for New England Ice Cream Company →

New England Ice Cream Company notified the NH Attorney General of unauthorized access to its systems between March 4-7, 2023. Suspicious activity was identified on March 7, 2023. The incident affected 17 New Hampshire residents, involving personal information. The company engaged third-party specialists, notified law enforcement, and offered credit monitoring services.

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Incident timeline

undetected · 3 days

discovery → filing · 17 weeks / 118 days

Mar 4, 2023

Begins

Mar 7, 2023

Discovered

Jul 3, 2023

Filed

vs. sector median

+9 wks slower

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Massachusetts State AGbd_4e9fd112c9b900382023-06-28 · +5dVerified
Vermont State AGbd_7b738d7fa6d0c0cc2023-06-28 · +5dVerified
Maine State AGbd_849cda64697874672023-06-28 · +5dCandidate

Name: New England Ice Cream Company
norm: new england ice cream

Name: New England Ice Cream Company
norm: new england ice cream
Industry: Retail & Consumerllm

Discovered: Mar 7, 2023
Breach occurred: Mar 4, 2023 – Mar 7, 2023
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 28, 2023
Affected individuals: 17state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified federal law enforcementProvided written notice to relevant state and federal regulatorsNotified the three major credit reporting agencies

During the incident: Launched an investigation into the nature and scope of the event with the assistance of third-party subject matter specialists
Undertook a thorough and time-intensive review of the potentially impacted files for sensitive information
Notified federal law enforcement regarding the event
Working to implement additional safeguards and training to its employees
Providing access to credit monitoring services for individuals whose personal information was potentially affected by this incident, at no cost to these individuals
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state and federal regulators, as necessary, and to the three major credit reporting agencies
Changes made: Reviewing and enhancing our information security policies and procedures
Implementing additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 17 weeks(118 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Massachusetts State AGJun 28 · first

Vermont State AGJun 28 · first

Maine State AGJun 28 · first

New Hampshire State AG+5d · this page

Pattern: first filing Jun 28 (MA), last Jul 3 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/new-england-ice-cream-20230703.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 3, 2023
Raw hash: bebf27aef70d5a75fed7e34886e6eb6e83fcea2ffec427217fff606840e9445f

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityNew England Ice Cream Company

Victim entityNew England Ice Cream Company

Incidentdiscovered Mar 7, 2023

Stated responseLaunched an investigation into the nature and scope of the event with the assistance of third-party subject matter specialists

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov