DisclosureLens
HackingRetailCustomer Data InvolvedIdentity (basic)Government IDMediumResolved

New England Ice Cream Company

bd_849cda6469787467 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 5, 2023

Filed

Jun 28, 2023

To disclose

8 weeks

Affected · nationwide

7673 in this filing

Linked

4 filings

Confidence

50%
Full breach record for New England Ice Cream Company →

New England Ice Cream Company reported an external system breach that occurred on March 4, 2023. The breach was discovered on May 5, 2023, and affected 3 Maine residents. The compromised information includes names and Social Security numbers. The company is offering 24 months of credit monitoring services through TransUnion to the affected individuals.

Maine clockDiscovered May 5, 2023 → Filed with AG Jun 28, 202354d ⏱ ME AG >30d8 weeks discovery → filing
⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 62 days
discovery → filing · 8 weeks / 54 days

Mar 4, 2023

Begins

May 5, 2023

Discovered

Jun 28, 2023

Filed

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Filing propagation · 4 filings · 4 states

View merged incident ↗
Massachusetts State AGJun 28 · first
Vermont State AGJun 28 · first
Maine State AGJun 28 · first · this page
New Hampshire State AG+5d

Pattern: first filing Jun 28 (MA), last Jul 3 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.